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MANAGEMENT THEORY
Sustainable development and information and economic safety
Chernov V.A., Doctor of Economics, professor of Finance and Credit department of Institute of economy and business of Federal public autonomous educational institution of the higher education “National research N.I. Lobachevsky State University of Nizhni Novgorod” (NNSU)
Annotation:
In article the global initiatives of the reporting of the Board of directors (GRI), basic provisions and fundamental concepts of the international standard “The Integrated Reporting (IR)” as component of the integrated system of information and analytical ensuring management of economic system are considered. The author in a complex unites systema city of information with problems of sustainable development of the organization.
The most necessary and demanded components of sustainable development of domestic economy are considered. Recommendations about the choice and application of the international standards about the reporting in the field of sustainable development are made, conditions of their application are opened. The weighed approach in the international information cooperation with the purpose of ensuring information, economic, social and political security is offered.
Keywords: sustainable development, global initiatives, the integrated reporting, the international standard, impact on public consciousness, information security.
Referenses
1. Mezhdunarodnyj standart (IO). Integrirovannaja otchetnost' [Jelektronnyj resurs]. URL: integratedreporting.org/wp-content/uploads/2014/04/13-12-08-THE-INTERNATIONAL-IR-FRAMEWORK.docx_en-US_ru-RU.pdf
2. Rukovodstvo po otchetnosti v oblasti ustojchivogo razvitija. Global'naja iniciativa po otchjotnosti (GRI) 2002 GRI [Jelektronnyj resurs]. URL: docplayer.ru/2284-Rukovodstvo-po-otchetnosti-v-oblasti-ustoychivogo-razvitiya-globalnaya-iniciativa-po-otchetnosti.html
3. Rukovodstvo po otchetnosti v oblasti ustojchivogo razvitija (RG) 2000-2006 GRI. Versija 3 [Jelektronnyj resurs]. URL: rspp.rf/12/11938.pdf
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12. Chernov V. A. Kompleksnost' i sistemnost' - uslovie sinteza dostizhenij i polnocennogo upravlenija. // Audit. – 2016. – № 10. – S. 10-14.
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17. Chernov V. A. Upravlencheskij uchjot i jekonomiko- matematiche-skij analiz kommercheskoj dejatel'nosti v uslovijah neopredeljonnosti i riska. Dissertacija na soiskanie uchenoj stepeni doktora jekonomicheskih nauk / Moskovskij Gosudarstvennyj universitet kommercii. Moskva, 2000.
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On methods of evaluating risks of placing advertising in the theory of media planning
Shmatov G.A., Associate Professor, Liberal Arts University, Ural Federal University, Candidate of Physical and Mathematical Sciences
Annotation:
In this paper an economic-mathematical theory of media planning is developed. The paper presents the main models and methods of the media planning theory: a binary model of the media audience, a model of multimedia coverage of the audience, a model for calculating the risk of inefficient advertising. The paper presents analytical and numerical methods for estimating the magnitude of the risk, effective and optimal number of advertisements. The results obtained can be used in the planning of the actual advertising campaigns.
Keywords: risk, advertising, media planning, effectiveness of advertising.
Referenses
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3. Brayant Dzh., Tompson S. Osnovyi vozdeystviya SMI. – M.: Vilyams, 2004.
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7. Ivanova K.A. Anglo-russkiy slovar po reklame i pablik rileyshnz.– SPb.: Politehnika, 1998.
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9. Batra R., Mayers Dzh.Dzh., Aaker D.A. Reklamnyiy menedzhment.– SPb.: Vilyams, 2004.
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12. Ryazanov Yu.G., Shmatov G.A. Mediaplanirovanie . – Ekaterinburg: Uralskiy rabochiy, 2002.
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20. Shmatov G. A. Nauchnyiy metod i teoriya mediaplanirovaniya.– Ekaterinburg: GU, 2015.
21. Rossiter Dzh. R., Persi L. Reklama i prodvizhenie tovarov.– SPb.: Piter, 2000.
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23. Kachalov R. M. Upravlenie ekonomicheskim riskom. – M. ; SPb. : Nestor-Istoriya, 2012.
24. Shmatov G. A. Mediaplanirovanie kak tehnologiya minimizatsii riskov neeffektivnogo razmescheniya reklamyi v SMI. //Vestnik Gumanitarnogo un-ta. – 2013. – № 2. – S. 25–34.
25. Shmatov G. A. Riski i effektivnoe chislo razmescheniy reklamyi. // Menedzhment v Rossii i za rubezhom. – 2015. – № 5. – S. 3-9.
26. Shmatov G. A. Teoriya mediaplanirovaniya i optimizatsiya riskov razmescheniya reklamyi. // Zhurnal ekonomicheskoy teorii. – 2015. – № 3. – S. 162-176.
27. Shmatov G. A. Optimizatsiya riskov razmescheniya reklamyi v SMI. // Zhurnal ekonomicheskoy teorii. – 2016. – № 2. – S. 96-99.
28. Shmatov G. A. Otsenka ohvata auditorii i riskov razmescheniya reklamyi v teorii mediaplanirovaniya. // Zhurnal ekonomicheskoy teorii. – 2017. – № 1. – S. 71-81.
BRANCH MANAGEMENT
Formation of the project’s competence-based model
Sumina E.V., Associate professor of the international business, Ph.D. in Economics, Siberian State Aerospace University, Krasnoyarsk, Russia
Sapegina O.A., Maser of management, Siberian federal University, Krasnoyarsk, Russia
Annotation:
The essence of the project’s competence-based model presented as instrument of boosts his realization efficiency in management of the organization system. Authors have invented the project’s realization algorithm based on his competence-based model. There is the demonstration of project’s implementation in the oilfield services company with use of competence-based model of the project in the article. The project’s efficiency evaluation was made on based of his competence-based model, it had allowed to defining the project’s problem area and possibilities of increase in its economic efficiency.
Keywords: competence-based model of project, project management, economic assessment of competences, oil service.
Referenses
1. ChulanovaO. L. Klyuchevyie kompetentsii upravlencheskogo personala v strategicheskom upravlenii organizatsi-ey / O. L. Chulanova, O. V. Kvindt, D.V. Chulanov // materialyi III Evropeyskoy mezhdunarodnoy konferentsii «Nauka i Tehnologiya». – Myunhen, oktyabr 30-31, 2012. – Tom 1. – Myunhen, Ger-maniya : Vela Verlad Waldkraiburg, 2012.
2. Mitrofanova E.A. Upravlenie personalom: Teoriya i praktika: Uchebno-prakticheskoe posobie / E.A. Mitrofanova. - M.: Prospekt, 2013.
3. Kibanov A. Y. Kontseptsiya kompetentnostnogo podhoda v upravlenii personalom: monografiya / A. Y. Kibanov, E. A. Mitrofanova, V. G. Konovalova, O. L. Chulanova. – M.: NITs INFRA-M, 2014.
4. Senge P. Pyataya distsiplina. Iskusstvo i praktika samoobuchayuschihsya organizatsiy / Per. s angl. M.: Olimp-Biznes, 2003.
5. Armstrong M. Strategicheskoe upravleniya chelovecheskimi resursami / M. Arm-strong. – M.: Infra-M, 2002.
6. Parhalad K. K. Klyuchevaya kompetentsiya korporatsii / K. K. Parhalad, G. Hamel // Harvard Business Review. – 2000. – № 3.
Methodology of operational management of stocks in dynamic different mechanical engineering production
Konovalova G.I., Ph.D., professor of economics, organization of production, management Bryansk State Technical University
Annotation:
It is shown that in market conditions it is necessary to manage production reserves operatively. The elements of the system of operational management of industrial reserves, constructed on the basis of the elements of a universal system of operational management of a dynamic multi-type production, are proposed. The method of planning the standard stock of materials, parts and assemblies, stocks of finished goods, working capital is described. The proposed solutions help to reduce production costs, the duration of the production cycle, compliance with the timing of the implementation of orders.
Keywords: enterprise, methodology, management, elements, production stocks, working capital.
Referenses
1. Grigor'ev M.N., Dolgov A.P. Upravlenie zapasami v logistike: metody, modeli, informacionnye tekhnologii. SРb.: Piter, 2016.
2. Dubolazov V.A, Simakova Z.V. Operativnoe upravlenie postavkoj materialov pri dinamichnoj intensivnosti ih potrebleniya. // Logistika. – 2017. – Т. 125. – № 4. – S. 46-49.
3. Konovalova G.I. Razvitiye metodologii vnutrifirmennogo upravleniya. – Bryansk: BGTU, 2014.
4. Konovalova G.I. Metodologiya sistemnoj integracii i optimizaci proizvodstva i upravleniya mashinostroitelnym predpriyatiem. - Bryansk: BGTU, 2016.
5. Konovalova G.I. Metodologiya universalnoj sistemy operativnogo upravleniya raznotipnym dinamichnym proizvodstvom menedzhment. // Menedzhment v Rossii i za rubezhom. – 2016. – № 5. – S.89-95.
Management of medical industry enterprises in the cluster structure taking into account the possibilities of neuroscience
Gertsik Y.G., Candidate of biological Sciences, associate Professor of “Industrial logistics” MSTU n.a. N.E. Bauman
Annotation:
The article presents some problems of organizational and economic sustainability of the medical industry enterprises in the structure of the cluster. A brief analysis of the effectiveness of management of organizational-economic stability of enterprises in the integrated system of healthcare institutions was hold. Possible approaches to increase efficiency of management while using technology of neurobiology were described. Performance indicators of the management and methodology for making management decisions in of the Bio medical engineering cluster were proposed.
Keywords: cluster, neurobiology, medical industry enterprise, organizational and economic sustainability.
Referenses
1. Dzhamaj E.V., Zinchenko A.S., Judin M.V. Metody ocenki organizacionno-jekonomicheskoj ustojchivosti i upravljaemosti restrukturiziruemyh predprijatij mashinostroenija // Vestnik Universiteta (GUU). – 2015. – № 13. – S.26-30.
2. GercikYu.G., Omel'chenkoI.N. Organizacionno-ekonomicheskaya ustoichivost' i konkurentosposobnost' predpriyatii medicinskoi promyshlennosti. Koncepciya i metodologiya formirovaniya. M.: Izd-vo MGTU im. N.E.Baumana, 2016.
3. Gertcik Y.G. Analysis of factors affecting the competitiveness and organizational-economic sustainability of medical industry companies // European Social Science Journal. – 2015. – No. 7. – Рp. 29–36.
4. Osipov V.S. Klastery kak instrument ekonomicheskoi politiki gosudarstva. // Vestnik ekonomiki RAN. – 2012. – № 6. – S. 92-97.
5. Gertsik Y.G. Рrospects of cluster initiatives in Russia and the worldwide in development and implementation of high-tech medical equipment // Health and Social Care Journal. – 2016. – No. 2 (3). – Pp. 9–23.
6. Porter M.E. The Five Competitive Forces that Shape Strategy // Harvard Business Review, January, 2008. – P. 86.
7. Murray A. Applications of Neural Networks. – Springer, 2014.
8. Trofimova E.A., Mazurov Vl.D., Gilev D.V. Neironnye seti v prikladnoi ekonomike. Ekaterinburg : Izd-vo Ural. un-ta, 2017.
9. Tkachuk V.A. Fiziologicheskie mehanizmy obnovleniya kletok i regeneracii tkanei. // Tehnologii zhivyh sistem. – 2017. – Т. 14. – № 4. – S. 4-11.
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11. Gercik Yu.G. «Bio-Mediko-Tehnicheskii Klaster» kak osnova formirovaniya organizacionno-ekonomicheskoi ustoichivosti i konkurentosposobnosti predpriyatii medicinskoi promyshlennosti. // Vestnik instituta ekonomiki RAN. – 2016. – № 3. – S.80-91.
Professional bureaucracy in universities: mechanisms for changes
Polyakov D.V., PhD, Vice-Rector for Academic Affairs, University of Management TISBI
Kravchenko E.V., Ph.D., associate professor of management at the University of Management Department of “TISBI”, Kazan
Annotation:
The article presents the authors’ position on the transformation of the university’s management system, which is focused on carrying out changes. The analysis of professional bureaucracy is carried out, its main problems are revealed in the context of carrying out the changes. Theoretical boundaries in this article are determined by the work of G. Mintzberg, based on the key provisions of which, the authors suggest the structural solutions underlying the implementation of the changes.
Keywords: professional bureaucracy, transformation, structure, coordination mechanisms.
Referenses
1. Mintsberg G. Struktura v kulake: sozdanie ehffektivnoj organizatsii. – SPb.: Piter, 2011.
2. Kurillova А.А. Formirovanie ehffektivnoj struktury organizatsii // Karel'skij nauchnyj zhurnal, – 2014. – № 3.
3. Krasnikova T.S. Аdkhokraticheskaya organizatsiya: genezis ponyatij i bazovykh predstavlenij.-Vestnok SPbGU. – Ser. 8. – 2003. – Vyp. 4 (№ 32).
4. DrogobytskayaK.S. Professional'naya byurokratiya v sovremennom obshhestve. // finbiz/spb.ru
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Functional optimization of bus transport of the route network in Krasnodar
Kravchenko A.Е., саndidate of Technical Sciences, Associate Professor of the Department of Transport Structures, Kuban State Technological University
Shchepakin M.B., Doctor of economic sciences, professor, head of Marketing and Enterprise Management Department, Kuban State Technological University
Dernovoy A.Y., student of the Department of «Organization of transport and traffic», Kuban State Technological University
Annotation:
The purpose of this article is to improve the quality of transport services for the population on the basis of the balance of interests of participants in the market of transportation services. In this article, based on the results of a study of the municipal route network in Krasnodar, the main problems in the functioning of regular public transport buses (RPTB) affecting the quality of transport services for the population (QTSP) have been identified. A flexible approach to optimization of the municipal route network is proposed, the use of which allows to ensure the balance of interests of participants in the transportation services market (“customer” – “performer” – “consumer”) with maximization of the resulting indicators. The estimated economic-mathematical model of optimization of the municipal route network for RPTB is offered.
Keywords: municipal route network, bus transport, optimization, quality of public transport services.
Referenses
1. Kravchenko A.E. Teorija passazhirskih transportnyh sistem na avtomobil'nom transporte v kurortnyh zonah. Krasnodar: Izd-vo Kuban. Gos. Tehnolog. Un-ta, 2011.
2. Kravchenko A.E. Passazhirskij avtotransportnyj kompleks kurortnyh zon Krasnodarskogo kraja: metodologija organizacii, tehnologii, ocenki, upravlenija. Krasnodar: Izd-vo Kuban. Gos. Tehnolog. Un-ta, 2015.
3. Kravchenko A.E. Osobennosti transportnogo obsluzhivanija naselenija kurortnyh zon passazhirskim avtobusnym transportom // Gruzovoe i passazhirskoe avtohozjajstvo. – 2010. – № 3. – S. 39-46.
4. Kravchenko A.E. Osnovnye napravlenija ustojchivogo razvitija i funkcionirovanija passazhirskogo avtomobil'nogo transporta // Gruzovoe i passazhirskoe avtohozjajstvo. – 2010. – № 3. – S. 49-55.
5. Kravchenko A.E. Metodika ocenki konkurentnogo potenciala sub#ektov perevozochnogo biznesa, osushhestvljajushhih gibkie transportnye uslugi passazhirskim avtomobil'nym transportom v kurortnyh zonah // Transport: nauka, tehnika, upravlenie, – 2013. – № 1. – S. 43-49.
6. Kravchenko A.E., Kravchenko E.A. Konkurentosposobnost' vidov transporta v kurortnoj zone na osnove logisticheskoj teorii kachestva transportnogo obsluzhivanija naselenija avtobusnym transportom // Mezhdunarodnyj zhurnal jeksperimental'nogo obrazovanija. – 2015. – № 6. – S.124 -130.
7. Sampaio B.R., Neto O.L., Sampaio Y. Efficiency analysis of public transport systems: lessons for institutional planning. Transp Res, Part A, Policy Pract 42(3): 2008. 445–454.
8. Kravchenko A.E. Metodologija klasternogo podhoda v sisteme perevozochnyh processov obshhestvennym passazhirskim transportom v kurortnyh aglomeracijah // Transport: nauka, tehnika, upravlenie. – 2011. – № 9. – S. 33-39.
9. Kravchenko A.E. Koncepcija reinzheneringa transportnyh sistem kurortnyh zon // Transport: nauka, tehnika, upravlenie. – 2014. – № 3. – S. 54-60.
10. Kravchenko A.E, Kravchenko E.A. Koncepcija povyshenija logisticheskoj jeffektivnosti passazhirskogo transporta v municipal'nyh obrazovanijah // Fundamental'nye issledovanija. – 2015. – № 8. – S. 27-32.
11. Hensher D.A., Golob T.F. Bus rapid transit systems – a comparative assessment // Transportation 35(4), 2008: 501–518.
12. Cipriani E., Gori S., Petrelli M. A bus network design procedure with elastic demand for large urban areas // Public Transp 4(1), 2012: 57–76.
13. Odeck J. The effect of mergers on efficiency and productivity of public transport services // Transp Res, Part A 42(4), 2008. 696–708.
14. Sheth C., Triantis K., Teodorovic D. Performance evaluation of bus routes: a provider and passenger perspective // Transp Res, Part E, Logist Transp Rev 43(4), 2007:453–478.
15. Boudali I., Ben Jaafar I. & Ghedira K. Distributed decision evaluation model in public transportation systems // Engineering Applications of Artificial Intelligence, 21(3), 2008. 419–429.
16. Handamova Je.F., Shhepakin M.B. Razvitie motivacionno-kommunikacionnoj koncepcii marketinga // Jekonomika i predprinimatel'stvo. – 2015. – № 8 (2) (61–2). – S. 968-973 .
17. Shhepakin M.B., Handamova Je.F. Formirovanie integrativnogo mul'tiplikativnogo jeffekta v marketingovom kommunikacionnom prostranstve // Jekonomika i predprinimatel'stvo. – 2015. – № 3. – S. 894-899.
Prerequisites for the creation of an innovative cluster based on the oil and gas complex of the orenburg region
Kutsenko E.I., Candidate of Economic Sciences, Associate Professor of Management, Faculty of Economics and Management of Orenburg State University
The article defines trends in the development of hydrocarbon production in the region; The priority directions of innovative development of the oil and gas regional complex are outlined; The structure of the innovative cluster formed on the basis of the oil and gas complex is presented; An innovation-oriented cluster model has been developed that takes into account regional features of the development of the oil and gas complex.
Keywords: cluster, region, innovation, oil and gas complex.
Referenses
1. Fuel and energy complex and economic restructuring: monograph / ed. N. K. Borisyuk; [N. K. Borisyuk and others]; M-in education and science Ros. Federation, Feder. state. budget. educated. institution of higher education. education "Orenburg. state. un-t. " - Orenburg: Press Agency, 2017. – 279 p. – S.10.
2. Kucenko E.I. Dvinskih A.YU. Ustojchivoe razvitie regional'nyh system. // Intellekt. Innovacii. Investicii. – 2011. – № 1. – S. 36-40.
3. Kucenko E.I. Klasternyj podhod k innovacionnoj deyatel'nosti regiona. // Universitetskij kompleks kak regional'nyj centr obrazovaniya, nauki i kul'tury. Мaterialy Vserossijskoj nauchno-metodicheskoj konferencii (s mezhdunarodnym uchastiem), 2016. – S. 1696-1700.
4. Zajcev V.YU. Fedchishin YU.I. Strategiya innovacionnogo razvitiya neftegazovogo kompleksa. // Ekonomika i sovremennyj menedzhment: teoriya i praktika: sb. st. po mater. XIV mezhdunar. nauch.-prakt. konf. – Novosibirsk: SibAK. – 2012. – S.25-30.
5. Mar'ina O.V. Tekhnologicheskie platformy kak innovacionnaya osnova klasternogo razvitiya neftegazovogo kompleksa. // Ekonomika i upravlenie. – 2012. – № 3 (88). – S.116-123.
6. Volkodavova E.V. Tomazova O.V. Sistematizaciya faktorov razvitiya rossijskogo rynka nefteservisnyh uslug. // Gumanitarnye, social'no-ehkonomicheskie i obshchestvennye nauki. – 2015. – № 11/2. – S.20-24.
STUFF MANAGEMENT
Precarious jobs in the regional labor market
Lobova S.V., D.Sc. (Economics), Professor, Altai State University
Annotation:
The present work includes a search for answers to questions: (i) what are the determinants for employment precariousness on regional labor market, (ii) which jobs have precarious signs and (iii) how many recarious jobs in the Altai Krai (Russia)? The approach to the employment precariousness determinancy is based on detecting precarious sings. Aggregated precarious sings list consists of nine indicators. Author diagnosed these sings in “stability or instability,” “security or insecurity.” The quantitative assessment of the employment precariousness scale in the Altai Krai is based on the evaluation of the statistical meters, which are presented in open sources on the regional labor market situation.
Keywords: precarious work, Employment precariousness, Labour market, Altai Krai, Precarious sings.
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Employer attractiveness evaluation by hr awards and ratings
Bykova M.V., Post-graduate student in Human Resources of Management faculty National Research University “Higher School of Economics”
Annotation:
Since appearance in international and Russian management such instruments as Employer Brand, Employer or Employee Value Proposition (EVP) and HR Brand, more companies try to improve their attractiveness as employers throw them. Among the ways of their effectiveness confirmation is the company’s result in the HR Award or Rating. The complex analysis of existing HR Awards and Ratings conducted has succeed in dividing their practical application areas and offering step by step guide for company’s management about participation in such awards and ratings.
Keywords: employer brand, employer brand proposition, employee brand proposition, HR brand, HR award, HR rating.
Referenses
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5. Podol'skaya T.O. Аnaliz HR-brenda rabotodatelej na osnove internet-rejtingov // Sovremennaya ehkonomika: problemy i resheniya. – 2015. – № 8 (68). – S.106.
6. Ofitsial'nyj sajt Rejtinga rabotodatelej Rossii portala HeadHunter rating.hh.ru/ (data obrashheniya: 20.08.2017).
7. Ofitsial'nyj sajt Premii «HR-brend goda» portala HeadHunter hrbrand.ru (data obrashheniya: 20.08.2017).
8. Ofitsial'nyj sajt Rejtinga luchshikh kompanij dlya raboty i kar'ery «Indeks liderstva» portala Rabota.ru gruppy kompanij «RDV-media» rating.rabota.ru/ (data obrashheniya: 20.08.2017).
9. Ofitsial'nyj sajt Mezhdunarodnoj premii Randstad Award issledovatel'skoj kompanii TNS Global i kadrovogo kholdinga Ancor ancor.ru/award/ (data obrashheniya: 20.08.2017).
10. Ofitsial'nyj sajt Premii «People Investor» Аssotsiatsii menedzherov Rossii peopleinvestor.ru/ (data obrashheniya: 20.08.2017).
11. Ofitsial'nyj sajt Premii «KHrustal'naya piramida» kompanii LBS International Conferences hr-summit.ru/ru/premiya (data obrashheniya: 20.08.2017).
The model of risk assessment in the work with personnel in the system economic security of enterprises of military-industrial complexes
Ovchinnikovа T.I., professor of the Department of economic security and financial monitoring of FSBEI HPE «Voronezh State University of Engineering Technologies», 394036, Voronezh, Russia, Revolution Avenue, 19
Bulgakova I.N., Associate Professor of the Department of Mathematical Methods of Operational Research FSBEI HPE «Voronezh State University», 394006, Voronezh, Russia, University Square,1
Annotation:
The article reflects the results of a study of the process of identifying risks in the work with personnel of defense industry complexes, where risk accounting is one of the most important components of economic security. The example of a defense industry enterprise functioning in the electronic and information fields presents a tool for assessing personnel risks, a risk-oriented analysis of the main personnel functions was carried out, and a basic program of personnel risk management of the organization was developed.
Keywords: economic security, personnel risks, risk matrix, risk management.
Referenses
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The key performance management factors of the сompany managers
Kozhevina O.V., Doctor of Economics, professor Higher School of Economics
Annotation:
The article deals factors in the effectiveness of the company’s managementDesigned characteristics of role competencies head of the company, identified a behavioral coach, a manager and a leader, which are differentiated depending on the performance management model.
Keywords: modeling, performance management, key factors, leadership.
Referenses
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HISTORY OF MANAGEMENT
Russian model of company corporate management: formation
Klyuchko V.N., candidate of economic sciences, docent, The Bauman Moscow State Technical University (Bauman MSTU)
Annotation:
The history of the modern Russian company corporate management model is reviewed. Its connection with Anglo-American and German models and their impact on it are shown. Reasons that do not allow to consider this model effective and appropriate to the realities of the Russian culture and capital structure of the domestic joint-stock companies are analyzed. The most appropriate ways of development of the Russian joint stock company legislation are offered.
Keywords: joint stock company, corporation, Russia, management, model, system, capital, property rights, concentration, culture, mentality.
Referenses
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