Contents of N1/2023

all contents

Contents of N1'2023

TECHNOLOGY OF MANAGEMENT

Functions and tools of social media in the management of sharing economy enterprises
Popov E.V., Doctor of Economics, professor, corresponding member of RAS, Ural Institute of Management, RANEPA, Ekaterinburg, Russian Federation, epopov@mail.ru
SPIN-code: 9980-7417; Author ID (): 44798; ORCID: 0000-0002-5513-5020; Researcher ID: H-3358-2015
Komarova O.V., candidate of economic sciences, associate professor, Ural State University of Economics, Ekaterinburg, Russian Federation, okkomarova@yandex.ru
SPIN-code: 5879-2115; Author ID (): 348749; ORCID: 0000-0001-6145-2631; Researcher ID: AAA-1073-2019

The reported study was funded by RFBR, project number 20-010-00333.

Annotation:
Social media is one of the key tools for business digitalization. The aim of the study is to analyze the functions of social media in a shared economy. On the basis of theoretical analysis, the functions of social media are identified in accordance with the business models of the shared economy, the sequence of choosing tools and platforms for social media is determined. It is shown that the use of social media should be focused on the compliance with business goals, functions and tools of social media.
Keywords: digitalization, digital transformation, social networks, social media, sharing economy.

Referenses
1. Rodtsevich O.N. Opredelenie poniatiia biznes-protsess: istoriia vozniknoveniia i sovremennoe predstavlenie // Vestnik Polots. gos. un-ta. Ser. D: Ekonomicheskie i iuridicheskie nauki. 2015. 13. S. 4048.
2. Iashin S.N., Borisov S.A., Iagunova N.A. Sovershenstvovanie biznes-protsessov realizatsii produktsii promyshlennykh predpriiatii na osnovanii dostizhenii tsifrovoi ekonomiki // Ekonomika: vchera, segodnia, zavtra. 2019. T. 9. 8A. S. 391400. DOI: 10.34670/AR.2019.90.8.040
3. Garifullin B.M., Ziabrikov V.V. Tsifrovaia transformatsiia biznesa: modeli i algoritmy // Kreativnaia ekonomika. 2018. T. 12. 9. S. 13451358. DOI: 10.18334/ce.12.9.39332
4. Maslennikov V.V., Liandau Iu.V., Kalinina I.A. Formirovanie sistemy tsifrovogo upravleniia organizatsiei // Vestnik Ros. ekon. un-ta im. G.V. Plekhanova. 2019. 6 (108). S. 116123.
5. Arenkov I.A., Smirnov S.A., Sharafutdinov D.R., Iaburova D.V. Transformatsiia sistemy upravleniia predpriiatiem pri perekhode k tsifrovoi ekonomike // Rossiiskoe predprinimatelstvo. 2018. T. 19. 5. S. 17111722. DOI: 10.18334/rp.19.5.39115
6. Aleksandrova T.V. Tsifrovizatsiia kak sovremennyi trend razvitiia menedzhmenta proizvodstvennykh organizatsii // Vestnik IuUrGU. Ser. Ekonomika i menedzhment. 2019. T. 13. 3. S. 137144. DOI: 10.14529/em190313
7. Kulikova E.I. Modernizatsiia biznesa kompanii pod vliianiem tsifrovykh tekhnologii // Vestnik Buriat. gos. un-ta. Ekonomika i menedzhment. 2019. 2. S. 2430.
8. Popov E.V. Vliianie sotsialnykh setei na razvitie biznes-protsessov / E.V. Popov, V.L. Simonova, O.V. Komarova, S.S. Kaigorodova // Ekonomicheskii analiz: teoriia i praktika. 2020. T. 19. 12 (507). S. 22252252. DOI 10.24891/ea.19.12.2225
9. Popov E.V. Ispolzovanie sotsialnykh setei i messendzherov dlia vzaimodeistviia v obshchestve / E.V. Popov, O.V. Komarova, V.L. Simonova // Ekonomika i upravlenie. 2020. T. 26. 12 (182). S. 12841296. DOI 10.35854/1998-1627-2020-12-1284-1296
10. Paniagua J., Sapena J. Business performance and social media: Love or hate? // Business Horizons. 2014. No. 57. Pp. 719728 [Elektronnyi resurs]. URL: dx.doi.org/10.1016/j.bushor.2014.07.005
11. Migol E.V. Kontseptsiia sovmestnogo sozdaniia tsennosti i transformatsiia biznes-modeli: osobennosti kompanii, otlichnykh po tipu proizvodstva i ekonomicheskogo vzaimodeistviia // Finansy: teoriia i praktika. 2018. 22 (2). S. 160170. DOI: 10.26794/2587-5671-2018-22-2-160-170
12. Boughzala I. Social Media and Value Creation: Exploring the Perception of Generation Y toward Corporate Social Networking Applications Use // Journal of Organizational and End User Computing. 2016. No. 28. Pp. 107123. DOI: 10.4018/JOEUC.2016040107
13. Xu W., Saxton G.D. Does stakeholder engagement pay off on social media? A social capital perspective // Nonprofit and Voluntary Sector Quarterly. 2019. Vol. 48. No. 1. Pp. 2849 [Elektronnyi resurs]. URL: doi.org/10.1177/0899764018791267
14. Popov E.V. Razvitie dolevoi ekonomiki kak napravlenie transformatsii ekonomicheskikh otnoshenii v sotsialnoi sfere / E.V. Popov, A.Iu. Veretennikova, A.A. Safronova // Obshchestvo i ekonomika. 2020. 4. S. 2537. DOI 10.31857/S020736760009154-8
15. Lymar E.N. Ekonomika sovmestnogo potrebleniia v sovremennoi Rossii // Vestnik Cheliab. gos. un-ta. 2018. 12 (422). S. 6772. DOI: 10.24411/1994-2796-2018-11207
16. Molchanova V.A. Dolevaia ekonomika na regionalnykh rynkakh turizma: v chem sekret uspekha kompanii Airbnb i Uber? // Regionalnaia ekonomika: teoriia i praktika. 2018. T. 16. 2. S. 379394 [Elektronnyi resurs]. URL: doi.org/10.24891/re.16.2.379
17. Batova N., Tochitskaia I. Ekonomika sovmestnogo potrebleniia: mylnyi puzyr ili ekonomika budushchego // BEROC Green Economy Policy Paper Series. 2020. 12 [Elektronnyi resurs]. URL: beroc.org/publications/policy_papers/ekonomika-sovmestnogo-potrebleniya/ (data obrashcheniia: 27.07.2022).
18. Treem J.W., Leonardi P.M. Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association // Communication Yearbook. 2012. No. 36. Pp. 143189.
19. Malygina O.P., Nikolaeva K.V., Nosyrina O.V., Suchkova N.E. Kommunikatsionnaia strategiia brenda v tsifrovom obshchestve // Kommunikologiia. 2017. T. 5. 3. S. 3546. DOI 10.21453/2311-3065-2017-5-3-35-46
20. Komarov S.V., Molodchik A.V. Transformatsiia marketinga v platformennykh organizatsiiakh: upravlenie povedeniem potrebitelei // Vestnik Perm. nats. issled. politekhn. un-ta. Sotsialno-ekonomicheskie nauki. 2019. 1. S. 174188. DOI: 10.15593/22249354/2019.1.15
21. Andreeva O.D., Abramova A.V., Kukharenko E.G. Razvitie ispolzovaniia tsifrovogo marketinga v mirovoi ekonomike // Rossiiskii vneshneekonomicheskii vestnik. 2015. 4. S. 2441.
22. Istomina E.A. Otsenka trendov tsifrovizatsii v promyshlennosti // Vestnik Cheliab. gos. un-ta. Ekonomicheskie nauki. 2018. 12 (422). Vyp. 63. S. 108116. DOI 10.24411/1994-2796-2018-11212
23. Arsenova E.V., Sokolova T.Iu. Sozdanie tsennosti sovmestno s potrebitelem na rynke V2V // Strategicheskie resheniia i risk-menedzhment. 2017. 3 (102). S. 6879.
24. Sologub E.V. Teoreticheskie podkhody k formirovaniiu potrebitelskoi tsennosti tovara/uslugi // Aktualnye problemy ekonomiki i prava. 2019. T. 13. 2. S. 11921201. DOI: dx.doi. org/10.21202/1993047X.13.2019.2.11921201
25. Borisov A.B. Modeli integratsii potrebitelei v protsess sovmestnogo sozdaniia tsennosti // Kreativnaia ekonomika. 2021. T. 15. 9. S. 34753490. DOI: 10.18334/ce.15.9.113500
26. Petrova A.S., Zorkina Iu.I. Kraud-marketing kak instrument prodvizheniia//Nauchno-tekhnicheskoe i ekonomicheskoe sotrudnichestvo stran ATR v XXI veke. 2020. T. 1. S. 261264.
27. Mironova O.A., Bogdanova R.M. SMM-prodvizhenie kak effektivnyi instrument marketinga v usloviiakh tsifrovizatsii ekonomiki // Vestnik Rostov. gos. ekon. un-ta (RINKh). 2020. 1 (69). S. 126132.
28. Aslakhanova S.A., Rakhimova B.Kh. Razvitie marketinga v tsifrovoi ekonomike // Vestnik Chechen. gos. un-ta. 2020. 4 (40). S. 6572.
29. Voroshilov I.I., Gonsales D.E. Preimushchestva i riski tsifrovogo marketinga // Vesti nauchnykh dostizhenii. Ekonomika i pravo. 2020. 5. S. 223228. DOI 10.36616/2686-9837-2020-5-223-228
30. Gerasimenko V.V., Slepenkova E.M. Transformatsiia metodov i instrumentov konkurentnogo analiza v usloviiakh tsifrovoi ekonomiki // Vestnik Mosk. un-ta. Ser. 6: Ekonomika. 2019. 6. S. 126146.
31. Starchenko E.S. Potentsial novykh media v razvitii malogo i srednego biznesa // Vestnik nauki i obrazovaniia. 2019. 21 (75). C. 3842.
32. Shevchenko D.A. Tsifrovoi marketing: obzor kanalov i instrumentov // Prakticheskii marketing. 2019. 10 (272). S. 2937.
33. Brutian M.M. Marketingovye osobennosti prodvizheniia tovara, sozdavaemogo v ramkakh kontseptsii interneta veshchei // Prakticheskii marketing. 2018. 7 (257). S. 314.

Digitalization as a factor of sustainable development of an industrial enterprise
Samsonova M.V., PhD in Economics, Associate Professor, Acting Head of the Department of Economic Management of the Organization, Orenburg State University, sammar@rambler.ru
SPIN-code: 2018-3464; Author ID: 796959
Fedorishcheva O.V., PhD in Economics, Associate Professor, Associate Professor of the Department of Economic Management of the Organization, Orenburg State University, ovaf09@mail.ru
SPIN-code: 8908-5743; Author ID: 682668
Tsyganova I.Yu., PhD in Economics, Associate Professor, Associate Professor of the Department of Economic Management of the Organization, Orenburg State University, iren23_83@mail.ru
SPIN-code: 3934-7889; Author ID: 629662

Annotation:
The authors believe that digitalization as a factor of sustainable development of an enterprise should be attributed to specific types of factors according to a number of classification features and described by a group of indicators. The proposed methodology for assessing sustainable development in the context of digitalization will determine the position of the enterprise in the industry and take measures to improve the economic policy of the enterprise, optimize the use of resources, implementation of new equipment and IT technologies.
Keywords: digitalization, sustainable development, factors, industrial enterprise.

Referenses
1. Plotnikov V.A. Tsifrovizatsiia kak zakonomernyi etap evoliutsii ekonomicheskoi sistemy / V.A. Plotnikov // Ekonomicheskoe vozrozhdenie Rossii. 2020. 2 (64). S. 104115.
2. Bodrunov S.D. Novoe industrialnoe obshchestvo vtorogo pokoleniia: chelovek, proizvodstvo, razvitie / S.D. Bodrunov // Obshchestvo i ekonomika. 2016. 9. S. 521.
3. Plotnikov V.A. Perspektivy transformatsii sotsialno-ekonomicheskoi sistemy pod vozdeistviem tsifrovizatsii // Sovremennoe sostoianie ekonomicheskikh sistem: ekonomika i upravlenie: sb. nauch. tr. II Mezhdunar. nauch. konf. / pod obshch. red. D.V. Rozova, G.G. Skvortsovoi. Tver: Izd-vo OOO SFK-ofis, 2020. S. 611.
4. Rahmana F., Bawono A. Sustainable development toward sustainable enterprise // Management Science Letters. 2021. No. 11 (2). Pp. 657668.
5. Buer Sven Vegard, Semini Marco, Strandhagen Jan Ola, Sgarbossa Fabio. The complementary effect of lean manufacturing and digitalisation on operational performance // International Journal of Production Research. 2021. No. 59 (7). Pp. 19761992.
6. Eller, Robert, Alford, Philip, Kallmünzer, Andreas, Peters, Mike. Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization // Journal of Business Research. 2020. No. 112. Pp. 119127.
7. Martín-Peña María Luz, Sánchez-López José María, Díaz-Garrido Eloísa. Servitization and digitalization in manufacturing: the influence on firm performance // Journal of Business and Industrial Marketing. 2020. No. 35 (3). P. 11.
8. Tychinina N.A. Uchetno-analiticheskoe obespechenie ustoichivogo razvitiia predpriiatiia: avtoref. dis. kand. ekon. nauk: 08.00.12 / N.A. Tychinina; [Mesto zashchity: Orlov. gos. tekhn. un-t]. Orel, 2009. 24 s.
9. Kunchenko A.V. Faktory ustoichivogo rosta sotsialno-ekonomicheskogo razvitiia predpriiatii v usloviiakh vneshnikh ogranichenii / A.V. Kunchenko // Ekonomicheskii vestnik Donbas. gos. tekhn. in-ta. 2021. 10. S. 511.
10. Shelobaeva I.S. Otsenka izmenenii sostoianiia vneshnei i vnutrennei sredy kak faktor ustoichivogo razvitiia predpriiatiia / I.S. Shelobaeva // Vestnik Tul. fil. Finuniversiteta. 2019. 11. S. 9498.
11. Barilenko V.I. Osnovy biznes-analiza: ucheb. posobie / V.I. Barilenko, V.V. Berdnikov, R.P. Bulyga [i dr.]; pod red. V.I. Barilenko. M.: KNORUS, 2018. 272 s.
12. Basovskii L.E. Kompleksnyi ekonomicheskii analiz khoziaistvennoi deiatelnosti: ucheb. posobie dlia vuzov / L.E. Basovskii, E.N. Basovskaia. M.: INFRA-M, 2019. 366 c.
13. Plaskova N.S. Ekonomicheskii analiz: uchebnik / N.S. Plaskova, N.A. Prodanova. M.: INFRA-M, 2021. 324 s. ISBN 978-5-16-015915-7 [Elektronnyi resurs]. URL: znanium.com/catalog/product/1069047
14. Sheremet A.D. Analiz i diagnostika finansovo-khoziaistvennoi deiatelnosti predpriiatiia: uchebnik / A.D. Sheremet. 2-e izd., dop. M.: INFRA-M, 2022. 374 s. ISBN 978-5-16-012181-9 [Elektronnyi resurs]. URL: znanium.com/catalog/product/1832417
15. Melnik M.V. Teoriia ekonomicheskogo analiza: uchebnik / M.V. Melnik, V.L. Pozdeev. M.: Izd-vo Iurait, 2014. 2061 s. ISBN 978-5-9916-2937-9.

Approaches to measuring cognitive growth factors in economic information systems
Lavrikova N.I., Doctor of Economics Sciences, Associate Professor, employee of Russian Federation Security Guard Service Federal Academ, nalavrikova@yandex.ru
SPIN-code: 7255-9470; Author ID: 534247; Scopus ID: 57190430346; ID : 534247; ORCID: 0000-0002-9459-2793

Annotation:
The article examines approaches to measuring cognitive growth factors in economic information systems. Based on the analogy with cognitive systems developed over several years, a solution leading to the creation of a cognitive system capable of automatic understanding is proposed. The phenomenon of cognitive resonance in the process of understanding the analyzed object is considered and its structure is schematically presented.
Keywords: innovations, cognitive growth factors, economic systems, information systems.

Referenses
1. Apatova N.V. Kognitivnaia ekonomika v usloviiakh tsifrovizatsii / N.V. Apatova // Teoreticheskaia ekonomika. 2020. 9 (69). S. 2737.
2. Lavrikova N.I. Prioritety upravleniia protsessom proektirovaniia i organizatsii funktsionirovaniia innovatsionnykh infrastruktur / N.I. Lavrikova // Ekonomicheskie i gumanitarnye nauki. 2022. 1 (360). S. 3441.
3. Tretiakova L.A. Modernizatsiia sotsialnoi infrastruktury kak prioritetnoe napravlenie povysheniia kachestva zhizni na sele / L.A. Tretiakova, N.I. Lavrikova // Ekonomika regiona. 2010. 2 (22). S. 163171.
4. Molchan A.S. Metodologiia formirovaniia kognitivnoi karty vliianiia ugroz na uroven ekonomicheskoi bezopasnosti subieektov regionalnoi ekonomiki / A.S. Molchan, U.Iu. Roshchektaeva, D.A. Konovalenko // Ekonomika ustoichivogo razvitiia. 2019. 4 (40). S. 169173.
5. OECD Main Science and Tehnology Indicators, 2019 [Elektronnyi resurs]. URL: oecd.org/sti/msti2019.pdf (data obrashcheniia: 21.06.2022).
6. Sorvirov B.V. Overcoming cognitive imbalances as a factor in increasing savings in the market economy / B.V. Sorvirov, A.V. Nikiforov // Proceedings of Francisk Scorina Gomel State University. 2020. No. 5 (122). Pp. 156160.
7. Gorlacheva E.N. Kontseptualnaia model sistemy upravleniia kognitivnymi faktorami proizvodstva / E.N. Gorlacheva // Naukoemkie tekhnologii. 2020. T. 21. 8. S. 5667.
8. Ivanus A.I. Rol i mesto kognitivnykh metodov i tekhnologii upravleniia ekonomikoi v usloviiakh neopredelennosti / A.I. Ivanus // Ekonomika i upravlenie: problemy, resheniia. 2019. T. 8. 3. S. 1723.
9. Ziiatdinova N.R. Ispolzovanie tekhnologii blokchein i kognitivnykh vychislenii v tsifrovoi ekonomike / N.R. Ziiatdinova, V.S. Abdulgazis // Uchenye zapiski Krym. inzh.-ped. un-ta. 2019. 2 (64). S. 9599.

Diagnostics of the organizational culture of structural units in a higher educational institution
Karabanova N.Yu., Ph. D., associate professor of Penza state university of architecture and construction, terramarket58@yandex.ru
SPIN-code: 2287-2508; Author ID: 661646; ORCID: 0000-0001-9892-9421
Akimova M.S., Ph. D., associate professor of Penza state university of architecture and construction, tereshkina_mariy@mail.ru
SPIN-code: 6298-4974; Wos Researcher ID: ABA-1888-2021; ORCID: 0000-0002-3899-5870
Khokhlova T.A., Student of the magistracy Penza state university of architecture and construction, tanya.khokholova@mail.ru
Yarokhmedova D.R., Student of the magistracy Penza state university of architecture and construction, dinara.yaraxmedova@mail.ru

Annotation:
The article presents modern research directions of organizational culture of higher educational institutions. Within the framework of the bureaucratic type of organizational culture of the university, the diagnosis of structural units was carried out using a comparative analysis of objective indicators, assessment of leadership styles, interpretation of types of cultures according to the OCAI methodology, and the vectors of their development are shown.
Keywords: personnel management, organizational culture, leadership style, diagnostics, university.

Referenses
1. Pushnykh V.A. Genom universiteta//Universitetskoe upravlenie: praktika i analiz. 2016. 103 (3). S. 2331.
2. Reznik S.D., Iudina T.A. Mirovye i natsionalnye reitingi universitetov kak otrazhenie ikh statusa i reputatsii // Zhurnal issledovanii po upravleniiu. 2018. T. 4. 7. S. 1832
3. Semerkova L.N., Ziborov V.A., Beliakova V.A. Rol vysshikh uchebnykh zavedenii v razvitii nauchno-issledovatelskogo potentsiala predpriiatii i regionov RF // Ekonomicheskie strategii. 2015. T. 17. 2 (128). S. 118125.
4. Liukhanova S.V. Problemy i effektivnost upravleniia personalom v gosudarstvennykh obrazovatelnykh strukturakh // Menedzhment v Rossii i za rubezhom. 2019. 3. S. 93100.
5. Prudnikov A.A., Kosorukova E.A., Pereverzeva M.V. Sovershenstvovanie sistemy motivatsii i stimulirovaniia rabotnikov vysshikh uchebnykh zavedenii // Menedzhment v Rossii i za rubezhom. 2021. 2. S. 5968.
6. Reznik S.D., Chernikovskaia M.V. Organizatsionnaia kultura rossiiskogo studenchestva v usloviiakh izmenenii sotsialno-ekonomicheskoi sredy: monografiia. Penza: PGUAS, 2014.
7. Aleksandrova E.A. Subkultury obrazovatelnoi sistemy: funktsii, tipologiia, problemy samoopredeleniia // Izv. Sarat. un-ta. Nov. ser. Ser.: Filosofiia. Psikhologiia. Pedagogika. 2015. T. 15. Vyp. 2. S. 2531.
8. Nesterova K.S. Sravnitelnyi analiz rezultatov ordernoi diagnostiki organizatsionnoi kultury rossiiskogo i amerikanskogo universitetov (na primere podrazdelenii mezhdunarodnogo sotrudnichestva) // Organizatsionnaia psikhologiia. 2017. T. 7. 3. S. 85119.
9. Trotsuk I.V., Sukhoverova D.V. Korporativnaia kultura kak instrument povysheniia konkurentosposobnosti vuza // Vysshee obrazovanie v Rossii. 2018. T. 27. 11. S. 4454.
10. Guskova N.D., Erastova A.V. Subkultura i ee rol v formirovanii obshchei organizatsionnoi kultury vuza // Izv. vyssh. ucheb. zavedenii. Povolzhskii region. Obshchestvennye nauki. 2020. 4 (56). S. 6473.
11. Nachkebiia M.S., Boiarinova I.V., Samokhvalova E.V., Zalivanskii B.V. Dinamika organizatsionnoi kultury vysshikh uchebnykh zavedenii v usloviiakh tsifrovizatsii upravlencheskogo protsessa // Ekonomiko-upravlencheskii kongress: sb. mater. Mezhdunar. nauch.-prakt. meropr. NIU BelGU. Belgorod, 2021. S. 182187.
12. Karabanova N.Iu., Akimova M.S., Khokhlova T.A., Iarakhmedova D.R. Ob organizatsionnoi kulture v vysshem uchebnom zavedenii // Aktualnye problemy nauki i praktiki v razlichnykh otrasliakh narodnogo khoziaistva: sb. mater. V Nats. nauch.-prakt. konf. Penza: PGUAS, 2022. S. 5054.
13. Rodina V.N., Samoilova Ia.V., Abzalimov R.R. Organizatsionnaia kultura vuza: rezultaty sotsiologicheskogo issledovaniia // Sovremennye problemy nauki i obrazovaniia. 2015. 22. S. 679.
14. Volkova N.N. Organizatsionnaia kultura kak resurs innovatsionnogo razvitiia vuza // NovaInfo.Ru. 2016. T. 2. 49. S. 413416.
15. Pushnykh V.A. Sravnenie vospriiatiia organizatsionnoi kultury universiteta prepodavateliami i studentami // Universitetskoe upravlenie: praktika i analiz. 2019. 23 (12). S. 122130.
16. Danilenko O.I., Perminova M.A. Etiketnoe povedenie v kontekste organizatsionnoi kultury vuza // Vysshee obrazovanie v Rossii. 2022. T. 31. 2. S. 2841.
17. Masilova M.G. Organizatsionnaia kultura vuza: netraditsionnye podkhody k ee vospriiatiiu i izucheniiu // Territoriia novykh vozmozhnostei. Vestnik Vladivost. gos. un-ta ekonomiki i servisa. 2015. 1 (28). S. 5257.
18. Tomilin O.B., Fadeeva I.M., Tomilin O.O. Dinamika izmenenii organizatsionnoi kultury rossiiskikh universitetov // Universitetskoe upravlenie: praktika i analiz. 2017. T. 21. 2. S. 92106.
19. Vereshchagina L.S., Olkhova L.A. Vzaimosviaz mezhdu organizatsionnoi kulturoi i trudovoi motivatsiei v vuze // Organizatsionnaia psikhologiia. 2019. T. 9. 3. S. 5773.
20. Guskova N.D., Erastova A.V., Chapliukova O.B. Razvitie organizatsionnoi kultury vuza kak instrument povysheniia ego konkurentnykh preimushchestv // Universitetskoe upravlenie: praktika i analiz. 2019. T. 23. 12. S. 131140.
21. Zagorulia T.B. Korporativnaia kultura vuza: problemy vzaimodeistviia subieektov obrazovatelnogo protsessa studentov i prepodavatelei // Sovremennye problemy nauki i obrazovaniia. 2015. 3 [Elektronnyi resurs]. URL: science-education.ru/ru/article/view?id=19736 (data obrashcheniia: 22.04.2022).
22. Ujhelyi M., Kun A.I. and Hanesz J. Student’s Perception of Organizational Culture at a Faculty of Science and Technology // Studia Universitatis Vasile Goldis Arad. Economics Series. 2017. Vol. 27. No. 1. Pp. 4153.
23. Lialiuk A.V., Tuchina O.R. Organizatsionnaia kultura vuza kak faktor psikhologo-pedagogicheskoi bezopasnosti obrazovatelnoi sredy v epokhu globalizatsii // Elektronnyi setevoi politematicheskii zhurnal Nauchnye trudy KubGTU. 2018. 10. S. 141145.
24. Maiorova T.E., Savchina M.D. Studenty kak novatory organizatsionnoi kultury v sovremennom obrazovanii // Psikhologiia obucheniia. 2019. 6. S. 414.
25. Gasparovich E.O., Uskova E.V., Kotova E.M. Organizatsionnaia kultura i sotsialnaia otvetstvennost vuza kak faktory uspeshnoi adaptatsii studentov s ogranichennymi vozmozhnostiami zdorovia // Upravlenie personalom i intellektualnymi resursami v Rossii. 2020. T. 9. 1. S. 4247.
26. Shcherbakov S.O., Turchin A.S. Predposylki uskoreniia formirovaniia pedagogicheskimi sredstvami komponentov organizatsionnoi kultury kursantov voennogo vuza // Nauchnoe mnenie. 2022. 12. S. 151157.
27. Cameron K.S. and Quinn R.E. Diagnosing and Changing Organizational Culture: Based on the Competitive Values Framework. Third edition. San Francisco, Jossey Bass A Wiley Imprint, 2014. 268 p.
28. PGUAS: ofitsialnyi sait [Elektronnyi resurs]. URL: pguas.ru/ (data obrashcheniia: 12.05.2022).

Franchising in the field of telecommunications services on the example of MTS
Gavrish E.S., Ph. D., associate Professor, Department of Industry and Project Management,
Kuban State Technological University, hripunova87@mail.ru
SPIN-code: 2215-5640; Author ID: 784458
Timokhina O.A., Ph. D., associate Professor, Department of Management and Marketing, Belgorod State National Research University, timokhina_olga1008@mail.ru
SPIN-code, 4644-6479; Author ID: 946035
Shchukina D.V., 3rd year student, direction Management, Kuban State Technological University,
daria.viktorovna11@mail.ru

Annotation:
The article discusses such a modern business model as franchising, on the example of MTS PJSC, which provides telecommunication services. Definitions of the basic concepts of franchising are given and a list of advantages and disadvantages from the point of view of the activities of MTS PJSC is given, as well as a number of conditions that are possible in the formation of franchising are given.
Keywords: franchising, business model, franchisee, franchiser, royalty, expansion of activities.

Referenses
1. Glagolev S.N., Kurbatov V.L., Bukhonova S.M. Franchaizing kak osobyi vid predprinimatelskoi deiatelnosti v usloviiakh konkurentnoi sredy // RPPE. 2019. 11 (109) [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/franchayzing-kak-osobyy-vid predprinimatelskoy-deyatelnosti-v-usloviyah-konkurentnoy-sredy (data obrashcheniia: 02.04.2022).
2. Gerus K.A. Perspektivy razvitiia tsifrovogo franchaizinga v sovremennoi ekonomike // MNIZh. 2019. 3 (81) [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/perspektivy-razvitiya-tsifrovogo-franchayzinga-v-sovremennoy-ekonomike (data obrashcheniia: 02.04.2022).
3. Mazepov P.E. Sovershenstvovanie pravovogo regulirovaniia franchaizinga v usloviiakh tsifrovoi ekonomiki // Pravo i politika. 2020. 3 [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/sovershenstvovanie-pravovogo-regulirovaniya-franchayzinga-v-usloviyah-tsifrovoy-ekonomiki (data obrashcheniia: 03.04.2022).
4. Gorgadze Sh.O., Kurkina N.V. Problemnye voprosy realizatsii dogovora franchaizinga // Vestnik MGOU. Ser.: Iurisprudentsiia. 2018. 1 [Elektronnyi resurs]. URL:
cyberleninka.ru/article/n/problemnye-voprosy-realizatsii-dogovora-franchayzing (data obrashcheniia: 03.04.2022).
5. Grisko E.S. Tendentsii i problemy razvitiia franchaizinga v Rossii // Vestnik SIBITa. 2018. 2 (26) [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/tendentsii-i-problemy-razvitiya-franchayzinga-v-rossii (data obrashcheniia: 04.04.2022).
6. Vafin D.R., Khmelchenko E.G. Razvitie seti sotsialnykh magazinov na osnove franchaizinga // Vestnik GUU. 2018. 2 [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/razvitie-seti-sotsialnyh-magazinov-na-osnove-franchayzinga (data obrashcheniia: 05.04.2022).
7. Absametova A.M. Investitsii, korporativnaia integratsiia i formirovanie evraziiskikh TNK v telekommunikatsionnom sektore stran SNG // Evraziiskaia ekonomicheskaia integratsiia. 2010. 4 (9). S. 3853.
8. Ofitsialnyi sait kompanii PAO MTS [Elektronnyi resurs]. URL: kassa.mts.ru/franshiza-arendy-online-kass (data obrashcheniia: 05.04.2022).
9. Ofitsialnyi sait internet-izdaniia o vysokikh tekhnologiiakh [Elektronnyi resurs]. URL: cnews.ru/news/top/2021-04-08_bilajnmtsmegafon_i (data obrashcheniia: 05.04.2022).
10. Ofitsialnyi sait Rossiiskoi assotsiatsii franchaizinga [Elektronnyi resurs]. URL: rusfranch.ru/activities/(data obrashcheniia: 05.04.2022).

Assessment of the effectiveness of the functioning of the risk management system in the organization
Stavrova T.A., Postgraduate student of the Ural State University of Economics, tastavrova@mail.ru
SPIN-code: 7423-7765

Annotation:
The article examines the experience of Russia’s Treasury in developing and applying methodological approaches to assessing the effectiveness of the risk management system. The author’s research is aimed at analyzing the existing methodology and suggesting ways to improve it. Consequent to his study of the work of the Treasury the author proposes a methodology for assessing the risk management system in a state executive body that exercises control and supervision.
Keywords: Treasury of Russia, risk management, risk management system efficiency assessment, risk management system assessment methodology.

Referenses
1. Artiukhin R.E. Kaznacheistvo Rossii: ot proverok k upravleniiu riskami // Finansy. Federalnoe kazennoe uchrezhdenie Tsentr po obespecheniiu deiatelnosti Kaznacheistva Rossii. 2017. 6. S. 1316.
2. Afanaseva K.O., Balandina E.V. Sovremennoe sostoianie sistemy upravleniia riskami v Rossii // Regionalnaia ekonomika: aktualnye voprosy i novye tendentsii: sb. nauch. tr. V Mezhdunar. nauch.-prakt. konf. Ulianovsk: Ulian. gos. tekhn. un-t, 2019. S. 2325.
3. Belov M.A., Kasatkin B.P. Analiz sistem upravleniia riskami v strukture sistemy korporativnogo upravleniia // Nauchnyi Lider. 2021. T. 1. S. 34.
4. Glinkov N.A. Otsenka effektivnosti sistemy upravleniia riskami v korporativnom upravlenii bankom / N.A. Glinkov // Vestnik Belorus. gos. ekon. un-ta. 2021. 1 (144). S. 72.
5. Dolghii C. Theoretical and practical aspects in the formation of an effective risk management system in entrepreneurial activity// Herald of Polotsk state university. Series D: Economics and law sciences. 2020. No. 5.
6. Drozd O.V., Kiriliuk K. Sistema upravleniia riskami v bankakh // Innovatsii. 2022. 51. S. 17681776.
7. Evseeva S.A., Gerasimova M.M. Funktsionalnaia model sistemy upravleniia riskami organizatsii // Fundamentalnye issledovaniia. 2020. 8. S. 2428.
8. Zizekalova E.A. Kontrol za auditom: vzaimodeistvie gosudarstva i samoreguliruemykh organizatsii auditorov // Gosudarstvennoe upravlenie. Elektronnyi vestnik. 2019. 75.
9. Kiselev A.A. Risk-menedzhment i upravlenie riskami: problemy obosnovaniia sushchnosti poniatii kak nauchnykh kategorii teorii i praktiki upravleniia organizatsiiami // Ekonomika i biznes: teoriia i praktika. 2020. 3-1. S. 8285.
10. Kozubekova R.R. Sistema upravleniia bankovskimi riskami: formirovanie metodologicheskoi bazy po ikh upravleniiu // Vestnik Ros. ekon. un-ta im. G.V. Plekhanova. Vstuplenie. Put v nauku. 2021. T. 11. 1 (33).
11. Nurtayeva A. et al. Analysis of the effectiveness of the risk management system in commercial banks // Statistika, esep zhəne audit statistika, uchet i audit statistics, account. 2018. 5 (28). S. 76.
12. Petukhova K.A. Sistema upravleniia riskami v gosudarstvennom sektore: tendentsiia ili neobkhodimost? // Gosudarstvennoe i munitsipalnoe upravlenie v XXI veke: teoriia, metodologiia, praktika. 2013. 8.
13. Salikhova L.Sh. Sistema upravleniia riskami v organizatsii / L.Sh. Salikhova // Enigma. 2019. 14-1. S. 4147.
14. Sakhinov V.D. Sistema upravleniia riskami v sfere tamozhennogo regulirovaniia // Aktualnye problemy vneshneekonomicheskoi deiatelnosti i tamozhennogo dela: mater. IX Mezhdunar. nauch.-prakt. konf., Penz. gos. un-t. 2019. S. 153156.
15. Stavrova T.A., Semin A.N. Sovershenstvovanie podkhodov k organizatsii sistemy upravleniia riskami // Menedzhment v Rossii i za rubezhom. 2021. 3. S. 1830.
16. Starovoitov V.G. Sozdanie federalnoi sistemy upravleniia riskami v ekonomicheskoi sfere // Ekonomicheskaia bezopasnost. 2019. T. 2. 1. S. 2934.
17. Shevaldina T.V., Soloveva I.A. Risk-menedzhment na predpriiatiiakh elektroenergetiki // Molodoi issledovatel: mater. 5-i nauch. vyst.-konf. nauch.-tekhn. i tvorch. rabot studentov. Ministerstvo obrazovaniia i nauki RF, Iuzh.-Ural. gos. un-t. 2018. S. 208215.
18. Prikaz Federalnogo kaznacheistva ot 16.12.2020 371 Ob utverzhdenii Standarta upravleniia vnutrennimi (operatsionnymi) kaznacheiskimi riskami v Federalnom kaznacheistve [Elektronnyi resurs]. URL: consultant.ru/document/cons_doc_LAW_371318/
19. Prikaz Federalnogo kaznacheistva ot 28.12.2018 442 Ob utverzhdenii Standartov vedomstvennogo kontrolia i vnutrennego audita Federalnogo kaznacheistva, primeniaemykh kontrolno-auditorskimi podrazdeleniiami Federalnogo kaznacheistva pri osushchestvlenii imi kontrolnoi i auditorskoi deiatelnosti [Elektronnyi resurs]. URL: base.garant.ru/77684188/

CSR and social investments in the russian economy: features of gender differences
Groshev I.V., Doctor of Economics, doctor of Psychology, Deputy Director of the Institute of education and science, aus_tgy@mail.ru
ORCID: 0000-0002-7212-6409; SPIN-code : 3843-6418; Scopus: 8681183900;
Gololobova T.M., Applicant Research Institute of Education and Science, Moscow, Russian Federation, aus_tgy@mail.ru
ORCID: 0000-0001-8940-8245

Annotation:
The problems of the social agenda and CSR in the Russian economy in the gender context are considered. Based on the analysis of many constituent areas in the CSR system, the special importance of the gender factor has been revealed. The business dynamics of risks and possible results of investments in the E-component are designed from the point of view of gender differences. The scheme of priority directions of CSR and social investments for male and female managers is proposed. Considering the effectiveness of companies’ activities in the field of social projects, it is concluded that their financial indicators have increased. As a result, the authors
come to the conclusion that the current changes in the Russian economy require social activity and responsibility from business.
Keywords: business, gender differences, social investments, corporate social responsibility, social capital, E-component, efficiency, economics, personnel, Russia.

Referenses
1. Lavrova I. Reputatsiia togo stoit. Investitsii v sotsialnyi kapital osobenno vazhny v krizis // Rossiiskaia gazeta. Biznes. 2015. 7 apr. 13 (992). S. 12.
2. Groshev I.V., Vatlin A.A. Korporativnaia sotsialnaia otvetstvennost i kultura: genezis, sintez poniatii i kompetentsii // Izvestiia Iugo-Zap. gos. un-a. Ser.: Ekonomika. Sotsiologiia. Menedzhment. 2014. 6 (57). S. 129133.
3. Lukianchikov I.V. Sotsialnye investitsii v korporativnoi sotsialnoi otvetstvennosti organizatsii: altruizm ili razumnyi egoizm? // Kreativnaia ekonomika. 2014. T. 8. 8. S. 8898.
4. Anikeeva O.P., Simonova L.M. Modeli sotsialnoi otvetstvennosti biznesa: mirovoi opyt i rossiiskaia praktika // Vestnik Tiumen. gos. un-ta. 2019. 4. S. 7277.
5. Anikeeva O.P. Upravlenie sotsialnoi otvetstvennostiu // V mire nauchnykh otkrytii. Krasnoiarsk: Nauchno-innovatsionnyi tsentr. 2018. 3 (15). S. 180184.
6. Krechko M.Iu. Sotsialnaia otvetstvennost v rossiiskikh organizatsiiakh // Nauka, obrazovanie i kultura. 2019. 3 (3). S. 1920.
7. Khokhlova T.P. Vyiavlenie gendernykh aspektov menedzhmenta faktor povysheniia effektivnosti upravleniia // Menedzhment v Rossii i za rubezhom. 2021. 2. S. 6774.
8. Analiticheskii obzor korporativnykh nefinansovykh otchetov: 20172018 gg.; 20192020 gg. / pod red. E.N. Feoktistovoi, L.V. Alenichevoi, G.A. Kopylovoi i dr. M.: RSPP, 2019. 104 s.; 2021. 112 s.
9. Doklad o sotsialnykh investitsiiakh v Rossii 2018 / Iu.E. Blagov i dr.; pod obshch. red. Iu.E. Blagova, S.E. Litovchenko, E.A. Ivanovoi. M.: Assotsiatsiia menedzherov, 2018. 287 s.
10. Tulchinskii G.L. Korporativnaia sotsialnaia otvetstvennost: tekhnologii i otsenka effektivnosti. M.: Iurait, 2020. 338 s.
11. Timofeeva V.I. Sotsialnaia otvetstvennost kak element ekonomicheskoi deiatelnosti organizatsii // Vestnik Tiumen. gos. un-ta. 2019. 7. S. 167169.
12. Komissarova I.P., Maiorova A.N. Rol nematerialnykh resursov v obespechenii effektivnosti deiatelnosti predpriiatiia // Ekonomika i predprinimatelstvo. 2019. 32 (682). S. 540542.
13. Butusova A.A. Opyt realizatsii sotsialnoi otvetstvennosti biznesa v zarubezhnykh stranakh i vozmozhnosti ego primeneniia v Rossii // Aktualnye problemy obshchestva, nauki i obrazovaniia: sovremennoe sostoianie i perspektivy razvitiia: materialy III Mezhdunar. nauch.-prakt. konf. / pod red. Iu.V. Furmana, T.B. Belozerovoi, E.P. Nepochatykh. M.: Pero, 2016. S. 112128.
14. Pletneva N.P. Sotsialnaia otvetstvennost organizatsii // Metody menedzhmenta kachestva. 2019. 2. S. 3941.

 

ENTERPRISE MANAGEMENT

Specification of the industrial enterprises innovative activities process management: staff aspect
Vasyaycheva V.A., Candidate in Economics, Associate Professor of Human Resource Management Department at Samara National Research University, VeraAVasyaycheva@yandex.ru
SPIN-code: 8297-1858; Author ID: 660484; Scopus ID: 57188768818; ID : 660484; ORCID: 0000-0002-5472-937X; Researcher ID: V-4643-2018

Annotation:
The article discusses important aspects of the domestic industrial enterprises innovation activity management, increasing the management efficiency and the innovation development effectiveness in unstable economic conditions. The author’s proposals allow to structure innovation processes logically, typologize and unify innovation management sub-processes taking into account the staff potential of enterprises and the possibilities of its use as well as to form a balanced innovation management system providing high flexibility of integrated management system response to the stress factors various kinds impact.
Keywords: innovative activity, staff, management.

Referenses
1. Badalova A.G., Eleneva Iu.Ia., Shebarov A.I. Innovatsionnoe razvitie promyshlennogo proizvodstva: metodologiia organizatsii upravleniia // Vestnik MGTU Stankin. 2010. 4 (12). S. 158162.
2. Sakhabiev V.A. Optimizatsiia upravleniia biznes-protsessami na predpriiatii // Ekonomika i upravlenie: problemy, resheniia. 2016. T. 1. 11. S. 119122.
3. Sakhabeeva G.A., Sakhabeev V.A. K voprosu ob optimizatsii upravleniia biznes-protsessami na predpriiatii // Vestnik Mezhdunar. in-ta rynka. 2016. 2. S. 166170.
4. Tiukavkin N.M., Podbornova E.S. Upravlenie innovatsionnymi protsessami v promyshlennom komplekse regiona // Drukerovskii vestnik. 2019. 5 (31). S. 232239.
5. Kalmykova O.Iu., Gagarinskaia G.P., Zhivitskaia E.N., Solovova N.V. Formirovanie konfliktologicheskoi kompetentnosti spetsialista sfery upravleniia personalom // Vysshee tekhnicheskoe obrazovanie: problemy i puti razvitiia. 2018. T. 9. 3. S. 189193.
6. Derkach A.A. Akmeologicheskie osnovy razvitiia professionala. M.: NPO Modek, 2004. 752 s.
7. Afonin Iu.A., Orlova L.V. Upravlencheskaia kultura kak faktor perekhoda k novoi kontseptsii upravleniia chelovecheskim resursom // Karelskii nauchnyi zhurnal. 2015. 1 (10). S. 8991.
8. Vasiaicheva V.A. Upravlenie kadrovymi riskami kak kliuchevoi imperativ innovatsionnogo rosta promyshlennykh predpriiatii // Menedzhment v Rossii i za rubezhom. 2022. 2. S. 4853.
9. Ali S.A. Redefining stewardship? // Journal of Financial Crime. 2012. No. 2 (19). Pp. 207212.
10. Aguinis H., Boyd B.K., Pierce C.A., Short J.C. Walking new avenues in management research methods and theories: Bridging micro and macro domains // Journal of Management. 2011. No. 2 (37). Pp. 395403.
11. Zhu L., Cheung S.O. Harvesting Competitiveness through Building Organizational Innovation Capacity // Journal of Management in Engineering. 2017. Vol. 33. No. 5.
12. Sakhabieva G.A., Sakhabiev V.A., Kovalenko T.D. O razvitii professionalnykh kompetentsii molodykh predprinimatelei Samarskoi oblasti // Vestnik Mezhdunar. in-ta rynka. 2018. 1. S. 7377.
13. Abulkhanova K.A. i dr. Akmeologiia. M.: Ros. akad. gos. sluzhby pri Prezidente RF, 2006. 422 s.
14. Novoselova O.V., Solovova N.V., Nesterenko V.M. Kompetentnostnyi podkhod k formirovaniiu kadrovogo rezerva obrazovatelnoi organizatsii vysshego obrazovaniia // Vestnik Samar. un-ta. Istoriia, pedagogika, filologiia. 2018. T. 24. 3. S. 8388.
15. Orlova L.V. Kompetentnostnaia model sovremennogo rukovoditelia v sfere upravleniia personalom obrazovatelnogo uchrezhdeniia // Vestnik Atyraus. un-ta im. Kh. Dosmukhamedova. 2020. T. 57. 2. S. 4048.
16. Akhmetshin E.M., Vasyaycheva V.A., Sakhabieva G.A., Ivanenko L.V., Kulmetev R.I. Key determinants of labor market development of Samara region // Innovation Management and Education Excellence through Vision 2020. Proceedings of the 31st International Business Information Management Association Conference (IBIMA). 2018. Pp. 39143923.
17. Sakhabieva G.A. Innovatsionnaia aktivnost predpriiatii Rossiiskoi Federatsii // Upravlencheskii uchet. 2018. 6. S. 99104.
18. Vasiaicheva V.A. Upravlenie konkurentosposobnostiu predpriiatii toplivnoi promyshlennosti // Vestnik Samar. gos. un-ta. Ser.: Ekonomika i upravlenie. 2013. 1 (102). S. 2731.

 

STUFF MANAGEMENT

Prospects of remote work development: important principles of team management
Reznik S.D., Doctor of Economics, Professor, Head of the Department of Management of the Penza State University of Architecture and Construction, disser@bk
SPIN-code: 9716-6181; AuthorID: 496260; Scopus Author ID: 7005971908; Researcher ID: H-4904-2017; ORCID: 0000-0001-6395-1450
Kholkina O.V., Postgraduate student of the Department of Management of the Penza State University of Architecture and Construction, olga-chapurina@yandex.ru
SPIN-code: 8878-6764; Author ID: 769469

Annotation:
The article is devoted to the current state of remote working and the prospects for its further development. The author analyses the advantages and disadvantages of this way of organizing work. The legal aspects and rules of remote working are considered, and recommendations for the effective management of employees working remotely are proposed. The most promising approaches to be applied by executive officers in managing employees working remotely as well as the main measures to ensure their implementation are outlined.
Keywords: remote work, remote work, remote management, personnel management, organization.

Referenses
1. Reznik S.D., Kholkina O.V. Osobennosti distantsionnogo upravleniia personalom organizatsii // Menedzhment v sotsialnykh i ekonomicheskikh sistemakh: sb. st. XXIII Mezhdunar. nauch.-prakt. konf. Penza: RIO PGSKhA, 2020. S. 150156.
2. Feofilova V.S. Distantsionnaia rabota v RF [Elektronnyi resurs]. URL: glavbuhplus.com/articles/zakon-o-distantsionnoy-rabote-v-rf-2020 (data obrashcheniia: 11.03.2022).
3. Boston Consulting Group [Elektronnyi resurs]. URL: bcg.com (data obrashcheniia: 12.03.2022).
4. Trudovoi kodeks Rossiiskoi Federatsii ot 30.12.2001 197-FZ (red. ot 29.12.2020) [Elektronnyi resurs]. URL: consultant.ru (data obrashcheniia: 09.03.2022).
5. Sotnikova E.V. Perspektivy razvitiia udalennoi raboty v sovremennoi Rossii // Molodoi uchenyi. 2021. 31 (373). S. 126128.
6. Prokhorova M.P., Lebedeva T.E., Sedykh D.V., Sedykh I.V. Udalennaia zaniatost v Rossii: sostoianie i perspektivy // Moskovskii ekonomicheskii zhurnal. 2020. 4. S. 460466.
7. Kozhemiakina E.A. Novyi zakon o distantsionnom trude [Elektronnyi resurs]. URL: eg-online. ru/article/431914 (data obrashcheniia: 09.03.2022).
8. Grushin R.A. Problemy i perspektivy pravovogo regulirovaniia distantsionnogo formata raboty v trudovom prave // Molodoi uchenyi. 2021. 14 (356). S. 188191.
9. Pliusy i minusy udalennoi raboty: opros soiskatelei [Elektronnyi resurs]. URL: nn.hh.ru/article/24036 (data obrashcheniia: 20.11.2022).
10. Reznik S.D. Sistema i mekhanizmy upravleniia chelovecheskimi resursami v organizatsiiakh stroitelnoi sfery: monografiia / S.D. Reznik, O.V. Kholkina; pod obshch. red. S.D. Reznika. Penza: PGUAS, 2019. 268 s.
11. Trudovoi kodeks Rossiiskoi Federatsii ot 30.12.2001 197-FZ (s izm. i dop. ot 08.12.2020 407-FZ).

Implementation of the policy in the field of labor protection at an industrial energy enterprise
Fadeykina V.S., Cand. sociological Sciences, Associate Professor, Associate Professor of the Department of Social Psychology of Management, Siberian Transport University, Novosibirsk, Russian Federation, ikifad@mail.ru
RSCI-SPIN-code: 2483-4757; ORCID: 0000-0001-8700-9136
Glebov N.A., Director of Human Resources and Compensation Department, Novosibirsk Association of Bakery Enterprises, Novosibirsk, Russian Federation, spb.spb2001@rambler.ru
RSCI-SPIN-code: 42576183

Annotation:
The article presents the experience of implementing the policy in the field of labor protection and measures aimed at creating safe working conditions, maintaining and restoring the health of the personnel of an industrial enterprise working in the field of energy. The authors carried out an analytical analysis of a special assessment of working conditions and indicators characterizing the formation of favorable working conditions. The study showed that labor protection is one of the priorities of the organization’s personnel policy. The article raises the question of the need to form a safety culture among the staff and adherence to the requirements and standards of labor protection. The practical significance of this analytical work lies in the possibility of transferring the presented experience and practical developments at industrial enterprises of the Russian Federation operating in the energy sector.
Keywords: labor protection, working conditions, special assessment of working conditions, safety culture, injuries.

Referenses
1. Beliakova N.S. Gigienicheskie aspekty uslovii truda rabotnits v Samarskoi oblasti / N.S. Beliakova, N.M. Tsunina, A.S. Karapetian // Meditsina truda i promyshlennaia ekologiia. 2019. T. 59. 9. S. 564. DOI 10.31089/1026-9428-2019-59-9-564. EDN AMQZZT.
2. Melnikov V.I. Vliianie tipov temperamentov rabotnikov na obespechenie bezopasnosti transportnykh perevozok / V.I. Melnikov // Politransportnye sistemy: mater. X Mezhdunar. nauch.-tekhn. konf., Novosibirsk, 1516 noiab. 2018 g. Novosibirsk: Sib. gos. un-t putei soobshcheniia, 2019. S. 477481. EDN GWHEPO.
3. Nikolaenko V.M. Sotsialno-psikhologicheskii klimat kollektiva kak faktor obespecheniia bezopasnosti dvizheniia/V.M. Nikolaenko // Politransportnye sistemy: mater. X Mezhdunar. nauch.-tekhn. konf., Novosibirsk, 1516 noiab. 2018 g. Novosibirsk: Sib. gos. un-t putei soobshcheniia, 2019. S. 485488. EDN MEROVT.
4. Mordvinova E.L. Bezopasnost personala kak rezultat motivatsii trudovoi deiatelnosti // Nauka i obrazovanie segodnia. 2018. 12 (35). S. 4851.
5. Mubarakshina O.A. Vliianie organizatsionnoi kultury na effektivnost deiatelnosti organizatsii / O.A. Mubarakshina, N.V. Marchenko // Vestnik Omskogo universiteta. Ser.: Ekonomika. 2017. 1 (57). S. 108118. EDN YIJHOR.
6. Klebanov R.D. Kompleksnaia otsenka uslovii truda i sostoianiia zdorovia rabotaiushchikh v usloviiakh nagrevaiushchego mikroklimata / R.D. Klebanov, V.S. Korzun, V.A. Konoplianka, I.V. Madeksha // Zdorove i okruzhaiushchaia sreda. 2020. 30. S. 147155. EDN HGMWRZ.
7. Khanagian T.A. Otsenka sformirovannosti kultury bezopasnosti truda / T.A. Khanagian // Vestnik Sibir. gos. un-ta putei soobshcheniia: Gumanitarnye issledovaniia. 2021. 3 (11). S. 109112. DOI 10.52170/2618-7949_2021_11_109. EDN KDATNM.
8. Krainikov A.S. Analiz i prognoz perspektiv razvitiia elektroenergeticheskoi otrasli Rossii v usloviiakh krizisa na primere kompanii PAO Kvadra i AO Sibeko / A.S. Krainikov, N.S. Krainikova, E.V. Usman // Materialy III Mezhdunarodnogo nauchno-prakticheskogo foruma po ekonomicheskoi bezopasnosti VIII VSKEB: sb. mater. Mezhdunar. nauch.-prakt. foruma, Moskva, 2628 apr. 2022 g. M.: Nats. issled. iader. un-t MIFI, 2022. S. 2030. EDN IGIOAB.
9. Ofitsialnyi sait OOO Sibirskaia generiruiushchaia kompaniia: sibgenco.ru/main/occupational_safety_and_health / Rezhim dostupa: svobodnyi.
10. Gileva K.V. Rol obrazovatelnykh kompleksov v realizatsii partnerskoi modeli formirovaniia natsionalnoi sistemy kvalifikatsii / K.V. Gileva, K.V. Solousova, O.L. Safronova // Obrazovanie i nauka. 2015. 4 (123). S. 2237. EDN TROEUF.
11. Fadeikina V.S. Sotsiologicheskii analiz razvitiia korporativnoi sotsialnoi otvetstvennosti v organizatsiiakh g. Novosibirska / V.S. Fadeikina, E.S. Kozina // Sibirskaia finansovaia shkola. 2016. 4 (117). S. 5559. EDN WMZQOP.
12. Serdiukova A.S. Normalizatsiia uslovii truda pri provedenii spetsialnoi otsenki uslovii truda (SOUT) na predpriiatii NPO SM / A.S. Serdiukova // Nedelia nauki SPbPU: mater. nauch. konf. s mezhdunar. uchastiem, Sankt-Peterburg, 1823 noiab. 2019 g. / S.-Peterb. politekhn. un-t Petra Velikogo. SPb.: POLITEKh-PRESS, 2020. S. 117120. EDN SEWAIZ.
13. Andreeva N.N. Uluchshenie trudovoi distsipliny personala / N.N. Andreeva, V.G. Alekseev // Nauchnye issledovaniia v sovremennom mire. Teoriia i praktika: sb. izbr. st. Vseros. (nats.) nauch.-prakt. konf., Sankt-Peterburg, 10 dek. 2020 g. SPb.: ChNOU DPO GNII NATsRAZVITIE, 2020. S. 127131. DOI 10.37539/NITP312.2020.70.29.004. EDN XURZLW.

Development of innovative thinking and creative potential of employees as a factor of competitiveness of an enterprise
Maslova E.L., Candidate of Economic Sciences, Associate Professor 08.00.05; Professor of the Department of Management and Trade Affairs of the ANO OVO of the Centrosoyuz of the Russian Federation Russian University of Cooperation, Mytishchi; lecturer Gazprom Corporate Institute, Moscow, Russian Federation, elena.maslova@inbox.ru
Scopus Author ID: 5721917445; ORCID-ID: 0000-0002-4048-4535; SPIN-code: 9605-6361; Author ID: 379434
Gavrilyuk M.V., Candidate of Economic Sciences, Associate Professor of the Department of Management and Trade of the ANO OVO of the Centrosoyuz of the Russian Federation Russian University of Cooperation, Mytishchi, Russian Federation, m.v.gavrilyuk@ruc.su
ORCID ID: 0000-0002-9053-983x; SPIN-code: 6757-6270; Author ID: 292890

Annotation:
A modern employer should clearly realize that the creativity of employees in many ways allows the company to remain competitive. The article discusses the concept of creative approach to business, reveals the essence of this competence, as well as the possibility and methods of its formation both among managers and employees of the organization. The key qualities of a creative personality and the factors influencing it are considered.
Keywords: management, competencies, creative approach to business, creative personality, creative intelligence, creative potential.

Referenses
1. Maslova E.L. Kompetentnostnaia model sovremennogo rukovoditelia. V kn.: Torgovoe delo: kommertsiia, marketing, menedzhment. Teoriia i praktika: monografiia / pod nauch. red. d.e.n. prof. D.I. Valigurskogo. M.: Izd.-torg. korporatsiia Dashkov i K, 2020. T. 3. S. 223227.
2. Katalog upravlencheskikh i lichnostno-delovykh kompetentsii dlia primeneniia v dochernikh obshchestvakh i organizatsiiakh OAO Gazprom. Prilozhenie 1 k prikazu ot 19.12.2013 219. M.: Gazprom, 2013. S. 11.
3. Maslova E.L. Portret sovremennogo menedzhera. V kn.: Torgovoe delo: kommertsiia, marketing, menedzhment. Teoriia i praktika: monografiia / pod nauch. red. d. e.n. prof. D.I. Valigurskogo. M.: Izd.-torg. korporatsiia Dashkov i K, 2020. T. 3. S. 245248.
4. Maslova E.L. Menedzhment v pritchakh, skazkakh i zanimatelnykh istoriiakh s kommentariiami. M.: Izd.-torg. korporatsiia Dashkov i K, 2017. 256 s.
5. Zinkevich-Evstigneeva T.D., Frolov D.F., Grabenko T.M. Teoriia i praktika komandoobrazovaniia. Sovremennaia tekhnologiia sozdaniia komand / pod red. T.D. Zinkevich-Evstigneevoi. SPb.: Rech, 2004. S. 209215.
6. Nelke M. Tekhniki kreativnosti. M.: Izd-vo Omega-L, 2014.
7. Osborn Alex Faickney. Applied Imagination: Principles and Procedures of Creative Problem Solving. N.Y.: Charles Scribner’s Sons, 1953.
8. Biuzen T. Intellekt-karty. Polnoe rukovodstvo po moshchnomu instrumentu myshleniia / T. Biuzen; per. s angl. Iu. Konstantinovoi. M.: Mann, Ivanov i Ferber, 2019.
9. Kuzmina E.Iu. Rol kreativnosti v kliuchevykh kompetentsiiakh menedzhera // Upravlenets. 2015. 6/53. S. 1017.

To the question of gamification in hr management
Andreeva N.N., Candidate of Economics, Docent, Department of Social Psychology of Management, Siberian Transport University, natasci@list.ru
SPIN-code: 9232-6702; Author ID: 724633; ORCID: 0000-0002-1373-2564; ID : 724633

Annotation:
In the article, the author gives an idea of the importance of gamification in personnel management through the disclosure of the concept of gamification, key gaming principles, as well as the true potential of gamified processes. For maximum involvement and motivation of employees in the gamified process, the author proposes to use game mechanics and techniques based on the eight driving forces of motivation, which are expressed through the octagon octalysis. The author provides an analysis of the driving drivers of the gamified process in the mining and metallurgical company to change the behavior of employees in order to ensure the growth of the
level of labor protection and safety of workers at production sites.
Keywords: gamification, personnel management, employee, employee, personnel, motivation.

Referenses
1. Zikermann G. Geimifikatsiia v biznese. Kak probitsia skvoz shum i zavladet vnimaniem sotrudnikov i klientov / G. Zikermann, D. Linder. M: Mann, Ivanov i Ferber, 2017. 272 s.
2. Nefedev I. Igrofikatsiia v biznese i v zhizni: prevrati rutinu v igru / I. Nefedev, M. Bronnikova. M.: AST, 2019. 448 s.
3. Vakulina E.V. Podkhody k ispolzovaniiu geimifikatsii v organizatsii / E.V. Vakulina, N.N. Andreeva // Modern Science. 2019. 11-2. S. 4651.
4. Verbakh K. Vovlekai i vlastvui. Igrovoe myshlenie na sluzhbe biznesa / K. Verbakh, D. Khanter. M.: Mann, Ivanov i Ferber, 2017. 224 s.
5. Mordvinova E.L. Geimifikatsiia kak sposob komandoobrazovaniia / E.L. Mordvinova, E.V. Vakulina // Aktualnye problemy proforientologii na sovremennom etape razvitiia obshchestva: mater. Mezhdunar. nauch.-prakt. konf. 2020. S. 96101.
6. Mubarakshina O.A. Priroda vozniknoveniia sostiazatelnosti kak stimuliruiushchego faktora truda personala / O.A. Mubarakshina // Sistemnoe obespechenie uslovii dostoinogo truda: mater. I Vseros. nauch.-prakt. konf. / otv. red. V.I. Melnikov. Sib. gos. un-t putei soobshcheniia. 2017. S. 220228.
7. Pekhova M.M. Upravlenie organizatsionnymi konfliktami kak instrument dostoinogo truda / M.M. Pekhova // Sistemnoe obespechenie uslovii dostoinogo truda: mater. II Vseros. nauch.-prakt. konf. Sib. gos. un-t putei soobshcheniia. 2020. S. 168173.
8. Fadeikina V.S. Tekhnologii tsifrovizatsii podbora personala v organizatsiiu / V.S. Fadeikina // Politransportnye sistemy: mater. XI Mezhdunar. nauch.-tekhn. konf. Novosibirsk. 2020. S. 914918.
9. Fadeikina V.S. Sovremennye tekhnologii avtomatizatsii protsessov podbora personala v organizatsiiu // V.S. Fadeikina, N.N. Andreeva // Vestnik ekonomiki, prava i sotsiologii. 2020. 1. S. 142150.
10. Yu-kai Chou. Actionable Gamification: Beyond Points, Badges and Leaderboards. Createspace Independent Publishing Platform. 2015. 514 .

 

INNOVATION MANAGEMENT

A systematic approach to the analysis of the innovative business models creating process
Artiukhov A.V., graduate student of Innovation Economics Department, Faculty of Economics, Lomonosov Moscow State University, antonsky.art@gmail.com
ORCID: 000000027949698

Annotation:
In this article, based on a systematic approach, there are demonstrated the similarities and differences between product innovations and business modeling innovations. This comparison will determine how to transfer successfully achievements and methods of management from one area to another. In this study, the key indicators of product innovation management are aggregated into a single structural approach. This research work is intended to deepen the understanding of existing options for business model innovation and take a fresh look at how to manage the processes of its change.
Keywords: business models, product innovations, innovation.

Referenses
1. IBM. Global CEO Study: The Enterprise of the Futurep [Elektronnyi resurs]. URL: ibm.com/ibm/ideasfromibm/eg/en/ceo/20080505/index1.shtml (data obrashcheniia: 13.10.2021).
2. Kim W.C., Mauborgne R. Creating New Market Space. Harvard Business Review, 77. 1999. Pp. 8393.
3. Venkatraman N., Henderson J.C. Four Vectors of Business Model Innovation: Value Capture in a Network Era. In Pantaleo D., Pal N. (eds.). From: Strategy to Execution: Turning Accelerated Global Change into Opportunity. Springer, Berlin. 2008. Pp. 6586.
4. O’Connor G., Rice M. Opportunity Recognition and Breakthrough Innovation in Large Established Firms. California Management Review, 43. 2001. Pp. 95116.
5. Van de Ven A., Polley D.E., Garud R., Venkataraman S. The Innovation Journey. Oxford University Press, New York. 1999.
6. Laptev G.D., Shaitan D.K. Prodakt-menedzhment: upravlenie sozdaniem produktov v epokhu tsifrovoi transformatsii // Upravlencheskie nauki. 2018. T. 8. 4. S. 6776.
7. Lynn G., Morone J., Paulson A. Marketing and Discontinuous Innovation. California Management Review, 38. 1996. Pp. 837.
8. O’Connor G. Market Learning and Radical Innovation: A Cross Case Comparison of Eight Radical Innovation Projects. Journal of Product Innovation Management, 15. 1998. Pp. 15166.
9. Slater S., Narver J. Customer-Led and Market Oriented: Let’s Not Confuse the Two. Strategic Management Journal, 19. 1998. Pp. 10016.
10. Comes S., Berniker L. Business Model Innovation. In Pantaleo D., Pal N. (eds.). From: Strategy to Execution: Turning Accelerated Global Change into Opportunity. Springer, Berlin. 2008. Pp. 6586.
11. Markides C. Disruptive Innovation: In Need of Better Theory. Journal of Product Innovation Management, 23. 2006. Pp. 1925.



«» - «».