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STRATEGIC MANAGEMENT
Situational strategy of the enterprise in a competitive and unstable environment
Burganov R.A., Doctor of Economic Sciences, Professor, Professor of the Department of Economics and Production Organization, Kazan State Energy University», Kazan, Russia, burganov-r@mail.ru
SPIN-code: 1143-2027; ORCID: 0000-0002-9957-8472
Annotation:
This paper focuses on the need to study situational strategy in a competitive environment. In the field of view of the authors, the definition of the essence and features of the situational strategy of the enterprise; highlighting the differences between situational and scenario types of strategy; consideration of the stages of situational strategy formation. The role of information asymmetry and the use of «Big Data» of the permanent market environment in achieving the goal of the situational strategy is also determined. According to the authors, each enterprise needs to continuously develop new situational strategies in order to maximize profits by instantly responding to external business challenges.
Keywords: strategy, situational strategy, competition, competitive advantages, trading activities.
Referenses
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15. Nefedova K.A., Maslakova D.O. Otsenka populiarnosti torgovykh onlain-ploshchadok na potrebitelskom rynke // Ekonomicheskii analiz: teoriia i praktika. – 2020. – T. 19. – ¹ 7. – S. 1265–1280. doi.org/10.24891/ea.19.7.1265
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The transition to a closed-loop economy as a strategic choice of an enterprise
Uskov D.N., Student of the Department of Management, FGBOU VO «Novosibirsk State Technical University», dmitriiuskov_2001@mail.ru
Annotation:
The article is devoted to the problems and prospects of choosing a circular economy as a basis for the development strategy of the business model of the circular economy. Based on the analysis of the experience of the companies that implemented the model, a SWOT analysis was carried out, and the industry aspect of the company’s choice of a particular business model of the circular economy was determined using the BCG matrix. Taking into account the strategic importance of the brand for ensuring the company’s competitiveness in the market, a study of the impact of the choice of business model on the company’s brand was carried out.
Keywords: ñlosed-loop economics, production, brand.
Referenses
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GOVERNANCE
State measures of SME support in 2022–2023: lessons of the COVID-19 pandemic under conditions of the «new reality»
Starshov E.D., Assistant Professor of the Public Administration Department, Graduate School of Management, St. Petersburg State University, e.starshov@gsom.spbu.ru
SPIN-code: 3497-3008; ORCID: 0000-0001-7599-7966
Fefelov D.L., Doctoral student, Graduate School of Management, St. Petersburg State University, d.fefelov@gsom.spbu.ru
ORCID: 0009-0004-1676-6577
Golubeva A.A., Associate Professor of the Public Administration Department, Graduate School of Management, St. Petersburg State University, golubeva@gsom.spbu.ru
SPIN-code: 6181-1980; ORCID: 0000-0001-5191-8928
Andrusenko V.Yu., Managing Director, «Bank VTB» (PJSC), v.andrusenko@vtb.education
This research has been conducted with financial support from the Russian Science Foundation grant (project No. 21-78-10024, rscf.ru/en/project/21-78-10024/)
Annotation:
The article provides an overview of the small and medium-sized enterprises (SMEs) state support infrastructure in Russia in the context of the COVID-19 pandemic and the «new reality» of 2022–2023. The results of the analysis allow us to conclude that the «lessons» of the pandemic had a significant impact on the subsequent positive dynamics of the SME sector in the context of a new economic shock.
Keywords: SME, small business, state support, crisis.
Referenses
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3. Ladygin V.V. Podderzhka malogo biznesa na munitsipalnom urovne v Rossii: osnovnye etapy i tendentsii // Voprosy gosudarstvennogo i munitsipalnogo upravleniia. – 2010. – ¹ 4. – S. 32–49.
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8. Antonova M.P., Barinova V.A., Gromov V.V., Zemtsov S.P., Krasnoselskikh A.N., Milogolov N.S., Potapova A.A., Tsareva Iu.V. Razvitie malogo i srednego predprinimatelstva v Rossii v kontekste realizatsii natsionalnogo proekta. – M.: Izd. dom «Delo» RANKhiGS, 2020.
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11. Rosstat vpervye raskryl doliu malogo i srednego biznesa v ekonomike // RBK [Elektronnyi resurs]. URL: rbc.ru/economics/05/02/2019/5c5948c59a794758389cfdf7 (data obrashcheniia: 08.04.2024).
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13. Zemtsov S.P., Chepurenko A.Iu., Barinova V.A., Krasnoselkikh A.N. Novaia predprinimatelskaia politika dlia Rossii posle krizisa 2020 g. // Voprosy ekonomiki. – 2020. – ¹ 10. – S. 44–67. doi.org/10.32609/0042-8736-2020-10-44-67
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directions/nacionalnyy_proekt_maloe_i_srednee_predprinimatelstvo_i_podderzhka_individualnoy_predprinimatelskoy_iniciativy/ (data obrashcheniia: 09.04.2024).
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18. Koroleva E.A. Eksternalii politiki sanktsionnogo davleniia i ee posledstviia dlia razvitiia rossiiskogo malogo i srednego biznesa // Russian Journal of Economics and Law. – 2023. – ¹ 17 (3). – S. 515–531.
19. Eksperty obieiasnili minimum bezrabotitsy v Rossii pri sokrashchenii ekonomiki: sredi prichin – demograficheskie problemy i nepolnaia zaniatost // RBK [Elektronnyi resurs]. URL:
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25. Edinyi reestr subieektov malogo i srednego predprinimatelstva – poluchatelei podderzhki / Federalnaia nalogovaia sluzhba [Elektronnyi resurs]. URL: rmsp-pp.nalog.ru/statistics.html (data obrashcheniia: 09.04.2024).
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Popularization of the field of training «entrepreneurial activity» in higher education
Kanina N.P., Candidate of Pedagogical Sciences, Associate Professor, Faculty of World Economy and Law, Department of World Economy and Tourism, Siberian State University of Railway Engineering (SSUPS) (Novosibirsk), Kaninanata@mail.ru
SPIN-code: 7376-1173; Author ID: 699632
Annotation:
The article discusses the popularization of entrepreneurial activity in a transport university and the reasons why applicants choose the direction «Economics», profile «Entrepreneurial activity». The analysis of the dynamics of indicators of the development of small and medium-sized businesses in the Russian Federation for the period 2019–2023 is presented.
Keywords: small and medium-sized businesses, economics, entrepreneurial activity, applicants, reasons for choosing.
Referenses
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2. Maloe i srednee predprinimatelstvo. Natsionalnyi proekt RF [Elektronnyi resurs].
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4. Kanina N.P. Formirovanie professionalnoi napravlennosti v vuze // Sovremennye voprosy teorii i praktiki obucheniia v vuze: sb. nauch. trudov. – Vyp. 21. – Novokuznetsk: SibGIU, 2019.
5. Aroshidze A.A. Regionalnoe razvitie malykh i srednikh predpriiatii: stabilnost pozitsii i znachimost v ekonomike // Ekonomika, predprinimatelstvo i pravo. – 2022. – T. 12. – ¹ 1. – DOI: 10.18334/epp.12.1.114073
6. Edinyi reestr subieektov malogo i srednego predprinimatelstva. Federalnaia nalogovaia sluzhba [Elektronnyi resurs]. URL: ofd.nalog.ru/?ysclid=lveh0qzafp460615479 (data obrashcheniia: 20.01.2024).
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consultant.ru/document/cons_doc_LAW_52144/(data obrashcheniia: 04.12.2023).
BRANCH MANAGEMENT
The concept of integrative formation and coordinated interaction of motor transport business in the regional resort and tourist sector
Kravchenko A.E., Doctor of Economic Sciences, Candidate of Technical Sciences, Associate Professor, Professor of the Department of Transport Facilities named after Professor K.A. Daragan FSBEI HE «Kuban State Technological University», pupsan2003@mail.ru
SPIN-code: 8193-2669; Author ID: 355220; Scopus ID: 57199698810; ID ÐÈÍÖ: 355220; ORCID: 0000-0003-1192-0251; Researcher ID: ABA-3850-2021
Annotation:
The strategic importance of passenger vehicles for the effective functioning of the recreation and tourism industry in regional resort agglomerations (RRA) is shown. A new system-forming factor (initiator) is proposed that influences the comprehensive increase in the competitiveness of service infrastructure through the formation and effective functioning of a business system for passenger road transport services (PRTS) in the RRA. A block diagram of the management of the PRTS business system in the marketing and communication space of the RRA is presented. A categorically managed resource and service potential has been formed and a model of a system of coordinated interaction between the service sectors «Resort-tourist – Passenger motor transport» in the RRA has been presented. The author proposed his own economic and mathematical indicator «Integral economic effect» to assess the effectiveness of the functioning of the PRTS business system in the RRA.
Keywords: seasonal and cyclical conditions, personal and mass consumer demand, business system, formation, coordinated interaction, competitiveness, service infrastructure, regional resort agglomeration, integral economic effect.
Referenses
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2. Kravchenko A.E. Sovremennoe sostoianie i perspektivy ustoichivogo razvitiia passazhirskogo avtomobilnogo transporta v Rossii / A.E Kravchenko, E.A. Kravchenko // Uspekhi sovremennogo estestvoznaniia. – 2011. – ¹ 2. – S. 130–134.
3. Akhunzianova E.F. Povyshenie effektivnosti turisticheskikh uslug s uchetom transportnoi sostavliaiushchei: na primere ros. aviaperevozok: avtoref. dis. … kand. ekon. nauk: 08.00.05 /E.F. Akhunzianova; Gos. un-t upr. – M., 2003. – 21 s.
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10. Bragin D.Iu. Upravlenie vzaimodeistviem turistskikh i transportnykh predpriiatii: avtoref. dis. ... kand. ekon. nauk: 08.00.05 / D.Iu. Bragin; S.-Peterb. gos. un-t ekonomiki i finansov. – SPb., 2002. – 17 s.
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13. Khandamova E.F., Shchepakin M.B. Razvitie motivatsionno-kommunikatsionnoi kontseptsii marketinga // Ekonomika i predprinimatelstvo. – 2015. – ¹ 8 (2) (61–2). – S. 968–973.
14. Annenkov A.B. Organizatsiia proizvodstva i upravlenie transportnoi kompaniei v usloviiakh konkurentsii na transportnom rynke: monografiia. – M.: RGOTUPS, 2003. – 245 s.
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TECHNOLOGY OF MANAGEMENT
Improving the management of the information component of the economic security of the organization
Zhigunova A.V., Candidate of Economic Sciences, Associate Professor of the Department of Economics, Accounting and Analysis, Rostov State Transport University (RSTU), ann-rgu@yandex.ru
SPIN-code: 2900-7252; Author ID: 321777; Scopus ID: 57213943924; ORCID: 0000-0003-1729-6007; Researcher ID: AAW-1089-2020
Logvinova I.V., Candidate of Economic Sciences, Associate Professor of the Department of Economics, Accounting and Analysis, Rostov State Transport University (RSTU), logvinova.i@mail.ru
SPIN-code: 7005-8795; Author ID: 630392; Scopus ID: 57212388561; ORCID: 0000-0002-8865-4900
Annotation:
The article discusses the issues of improving the management of the information component of the economic security of an organization in modern conditions. The tools, fundamental stages and methods of analyzing the information component of an organization’s economic security are highlighted. There are three main types of threats to the information security of an economic entity. Recommendations are given on how to build an information security service in an organization. The CRAMM risk Management method (CCTA Risk Analysis and Management Method) is proposed as a tool for improving information security management.
Keywords: economic security, information security, CRAMM method, risk management.
Referenses
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Assessment and management of the safety of small enterprises
Filobokova L.Yu., Doctor of Economics, professor of the Department of Economic Expertise and Financial Monitoring MIREA – Russian Technological University, filobokova@list.ru
SPIN-code: 6895-3281; Author ID: 461842; Scopus ID: 57190126440; ORCID: 0000-0003-4542-3835
Grigoreva O.V., Candidate of Economic Sciences, Associate Professor, Department of Innovative Entrepreneurship, Bauman Moscow State Technical University (National Research University),
grigoreva@bmstu.ru
SPIN-code: 9958-8080; ORCID: 0000-0003-0029-0581
Annotation:
The article provides a substantiation of the substantial essence of the safety of small enterprises and its local components, methodological support for their assessment (calculation and measurement) using informal approaches that allow identifying the type (state with a reserve for maintaining a sustainable development regime; state with a reserve ensuring transformation into a sustainable development regime; state of insufficient reserve to ensure a safe state) of safe conditions in the context of institutional, economic, financial, social, environmental and digitalization of business processes of local components. Local security elements are considered as an object and a management system, the synergistic effect of which is achieved by effective control measures that take into account the features of the system, its functional role in shaping the competitive environment in the national economy and a given vector for sustainable development. The management system is based on the appropriate information support (auxiliary management system), the justification of the sources and logical content of which for the purposes of managing the safety of small enterprises is also presented in this article.
Keywords: the safety of small enterprises and its local elements, information support for safety management, methodological support for assessment.
Referenses
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Reactive and preventive methods of supplier risk management in network structures
Ismagilov R.Kh., Candidate of Economic Sciences, associate Professor, Department of Economics and Management, Kazan national research technical University (KAI). A.N. Tupoleva, mavr78@list.ru
SPIN-code: 6303-2880; Author ID: 804356; ORCID: 0000-0002-8805-303X
Illarionov M.G., Candidate of Economic Sciences, Associate Professor, Department of Management, Institute of Social and Humanitarian Knowledge (Kazan), maxgen1@yandex.ru
SPIN-code: 2035-0568; Author ID: 1237753
Annotation:
The article describes methods of reactive and preventive risk management of suppliers of network enterprises. It is shown that the key advantage of preventive risk management of suppliers of a global structure is to predict possible problems of the enterprise in the future and develop preventive measures. The sequence of actions for applying the method, their content and role in ensuring the problem are reflected. It has been established that the effectiveness method is highly dependent on the correct determination of the main parameter for determining a dangerous risk.
Keywords: risk, risk management methods, insurance, management efficiency, network structures.
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BPM-system as a management tool increasing key business performance indicators
Skvortsova N.A., Candidate of Economic Sciences, Associate Professor, Associate Professor Moscow Financial and Industrial University «Synergy», Moscow, NSkvortsova@synergy.ru
SPIN-code: 2579-8025; Author ID: 504002; ORCID: 0000-0002-9139-3756
Borisoglebsky M.A., 1-nd year PhD student, Faculty of Business, Moscow Financial and Industrial University «Synergy», Moscow, maksim-borisoglebskii@mail.ru
SPIN-code: 9918-0010; Author ID: 1217160
Annotation:
The article analyzes BPM systems presented as a management tool aimed at improving the key performance indicators of companies’ business. The interpretation of the content of the concept of «BPM system» is revealed, its main concept, goals and objectives are determined, and the shares of contractors in terms of the number of implemented BPM projects and their industry distribution are determined. It is shown that BPM systems synthesize the strategy and tactics of the organization and its structural divisions, methodically assess the effectiveness of the organization’s activities in relation to the established goals.
Keywords: BPM systems, BPM solutions, BPM projects, business process management, business efficiency.
Referenses
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4. Skvortsova N.A. Sistema BPM – sovremennyi instrument onlain-upravleniia biznes-protsessami predpriiatiia // Innovatsionnaia nauka. – 2022. – ¹ 3 (1). – S. 22–25.
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ORGANIZATION MANAGEMENT
Bureaucracy in cultural institutions: statistical analysis
Bakanov E.A., Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Management and Economics SaCS Kemerovo State Institute of Culture, bakanov1956@yandex.ru
SPIN-code: 2528-2890; Author ID: 885690
Annotation:
The article discusses the results of studying the opinions of employees of cultural institutions regarding the elements of the bureaucratic component of the organization’s culture. The study is based on estimates obtained from a survey of employees of cultural institutions using the OCAI methodology. Cameron and R. Quinn. Statistical analysis revealed the features of the desired change in various elements of bureaucracy in institutions. The elements of bureaucracy have been identified, the proportion of which, in the opinion of the majority of respondents, should be significantly reduced.
Keywords: cultural sphere; organizational culture; bureaucracy; statistical analysis.
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Approaches to planning – S&OP and IBP: similarities and differences in approaches and scope of application
Voloshchuk K.S., master’s student, Federal state autonomous institution of higher education «Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation, k. s.voloshchuk@mail.ru
Annotation:
The article analyzes two approaches to planning the organization’s activities: the sales and operations planning process (S&OP) and integrated business planning (IBP), attempts to identify the similarities and differences between the two approaches, and also considers the practices of their effective application. A distinction is made between both concepts – the definition of their similarities and differences, as well as the identification of the success of using both methods in practice for planning the activities of the organization, as well as the associated difficulties.
Keywords: business planning, sales and operations planning, integrated business planning, S&OP, IBP.
Referenses
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4. Business Solutions Consulting. Ïëàíèðîâàíèå ïðîäàæ è îïåðàöèé: Ìàêñèìàëüíî òî÷íûé ïðîãíîç ñïðîñà [Elektronnyi resurs]. URL: bsc-consulting.ru/solutions/sales-planning/#:~: text=Ïðîöåññ%20 ïëàíèðîâàíèÿ%20 ïðîäàæ %20 è%20 îïåðàöèé, êîíêðåòíûå%20øàãè%20 ïî%20 åãî%20 ðåàëèçàöèè (data obrashcheniia: 31.01.2024).
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oracle.com/cis/scm/supply-chain-planning/sales-operations-planning/s-and-op/(data obrashcheniia: 23.10.2023).
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zendesk.com/blog/sales-operations-planning/(data obrashcheniia: 23.10.2023).
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24. ÀÎ «ÈÁÑ ÈÒ Óñëóãè». Èíòåãðèðîâàííîå áèçíåñ-ïëàíèðîâàíèå [Elektronnyi resurs]. URL: ibs-consulting.ru/services/cepipostavok/biznesplanirovanie/(data obrashcheniia: 16.10.2023).
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28. Wilson E. The Real Cost & ROI of Implementing S&OP [Elektronnyi resurs]. URL:
demand-planning.com/2021/07/09/the-real-cost-roi-of-implementing-sop/(data obrashcheniia: 07.02.2024).
29. Business Wire. Birla Carbon Enhances Sales & Operations Planning Efficiency With Blue Yonder’s Supply Chain Solution [Elektronnyi resurs]. URL: finance.yahoo.com/news/birla-carbon-enhances-sales-operations-043000537.html (data obrashcheniia: 07.02.2024).
30. Banker S. Procter & Gamble Embraces Continuous Planning and Execution [Elektronnyi resurs]. URL: forbes.com/sites/stevebanker/2019/11/05/procter – gamble-embraces-continuous-planning-and-execution/(data obrashcheniia: 22.03.2024).
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32. Mobility Outlook Bureau. Infosys Revamps ZF’s Supply Chain Operations [Elektronnyi resurs]. URL: mobilityoutlook.com/news/infosys-revamps-zfs-supply-chain-operations/(data obrashcheniia: 07.02.2024).
33. X5 Dialog. Êîíôåðåíöèÿ ïî èíòåãðèðîâàííîìó ïëàíèðîâàíèþ ñâåæèõ ïðîäóêòîâ â òîðãîâîé ñåòè «Ïÿò¸ðî÷êà» [Elektronnyi resurs]. URL: dialog.x5.ru/connect/event/1830/(data obrashcheniia: 22.03.2024).
STUFF MANAGEMENT
Potential for practical using of the competency-based approach in remuneration (for example railway transport)
Khoroshiltseva N.A., Ph. D. in economics, associate prof., Department of Labor Economics and Personnel, Lomonosov Moscow State University, Moscow, Russian Federation, 89161537372@mail.ru
SPIN-code: 7916-6504; Author ID: 810230; ORCID: 0000-0002-4128-5327
Batsokin A.O., Applicant for a Degree Candidate of Sciences, Department of Labor Economics and Personnel, Lomonosov Moscow State University, Moscow, Russian Federation, abatsokin@gmail.com
SPIN-code: 5056-4773; Author ID: 966488; ORCID: 0000-0002-1568-3997
The article examines the problem of ensuring the material interest of employees of JSC Russian Railways from the operational staff in increasing the level of development of competencies. Based on the results of a study conducted using the survey method, shortcomings of the current remuneration system of JSC Russian Railways were identified, factors limiting the ability of employees to influence the amount of wages were identified, and the nature of the relationship between productivity, labor quality and the level of development of competencies was established. Analysis of the survey results made it possible to assess the potential for salary formation by competencies and determine the share of this part of the salary.
Keywords: competency-based approach, remuneration, labor efficiency, railway transport, professional competencies.
Referenses
1. Romanovskaia E.V., Bakulina N.A., Skorokhodov I.S., Utkin V.E. Sovremennye instrumenty regulirovaniia oplaty truda na predpriiatii // Moskovskii ekonomicheskii zhurnal. – 2022. – ¹ 6. – S. 613–623 [Elektronnyi resurs]. URL: qie.su/ekonomicheskaya-teoriya/moskovskij-ekonomicheskij-zhurnal-6–2022–45/(data obrashcheniia: 18.02.2024).
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6. Solovev V.S. Teoriia sotsialnykh sistem. – Novosibirsk: SibAGS, 2009. – T. 2. – 950 s. – ISBN 978-5-8036-0266-8.
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INNOVATION MANAGEMENT
The role of prototyping in new product development models from idea to commercialization
Isakhanova E.R., student, master degree, «Management», Immanuel Kant Baltic Federal University, kateispic@yandex.ru
SPIN-code: 9151-9790; ORCID: 0009-0002-2116-4752
Annotation:
In order to identify the role of prototyping in the process of developing a new product, the author conducted a comparative analysis of three process models according to key criteria. As objects of comparison, approaches were chosen that describe the entire process from idea to product and its commercialization, including the “development” stage, within which prototypes are created and tested. The comparative analysis examined: the product development life cycle model of A. Cohen, a product manager specializing in innovative technologies, and the Stage-Gate system together with the model of this next generation system by R. Cooper, an expert in innovation management. A systems study identified the need to prototype new product features at each stage of development using an Agile approach, dividing the development process into short sprints. At the same time, the prototype plays an important role in testing not only consumer properties, but also the technical characteristics of a new product.
Keywords: prototyping, prototype, rapid prototype, Stage-Gate, Next-Generation Stage-Gate, innovation management, product development.
Referenses
1. Oxford University Press, 2023. oed.com/ (accessed: 15.03.2024).
2. Christer Elverum, Torgeir Welo, Sigmund Arntsønn Tronvoll. Prototyping in new product development: Strategy considerations, 26th CIRP Design Conference, 2016; 177–22.
3. Roger L. Martin. The Unexpected Benefits of Rapid Prototyping. 2024. hbr.org/2014/02/intervention-design-building-the-business-partners-confidence?registration=success (accessed: 23.03.2024).
4. Sampsa Kohtala, Jørgen Falck Erichsen, Heikki Sjöman, Martin Steinert. Augmenting Physical Prototype Activities in Early-Stage Product Development, NordDesign, 2018.
5. Derzu Omaia, Walter F.M. Correia, Andre L.M. Santos. Interactive rapid prototyping combining 3D Printing and Augmented Reality // Journal on Interactive Systems. – 2024; 15 (1):20–35.
6. Cohen A. Prototype to Product: A Practical Guide for Getting to Market. – CA: O’Reilly Media, 2015. – 444 p.
7. Cooper R.G. Idea-to-Launch Gating Systems: Better, Faster, and More Agile // Research-Technology Management. – 2017; 60 (1):48–52.
8. Cooper R.G. Agile–Stage-Gate Hybrids: The next stage for product development // Research-Technology Management. – 2016; 59 (1):21–29.
9. Cooper R.G. What’s next? After Stage-Gate // Research-Technology Management. – 2014; 57 (1).
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