The role of prototyping in new product development models from idea to commercialization
DOI:
https://doi.org/10.25806/mevriz-400Keywords:
prototyping, prototype, rapid prototype, Stage-Gate, Next-Generation Stage-Gate, innovation management, product developmentAbstract
In order to identify the role of prototyping in the process of developing a new product, the author conducted a comparative analysis of three process models according to key criteria. As objects of comparison, approaches were chosen that describe the entire process from idea to product and its commercialization, including the “development” stage, within which prototypes are created and tested. The comparative analysis examined: the product development life cycle model of A. Cohen, a product manager specializing in innovative technologies, and the Stage-Gate system together with the model of this next generation system by R. Cooper, an expert in innovation management. A systems study identified the need to prototype new product features at each stage of development using an Agile approach, dividing the development process into short sprints. At the same time, the prototype plays an important role in testing not only consumer properties, but also the technical characteristics of a new product.
Информация о публикации
Финансирование: Исследование выполнено без привлечения внешнего финансирования, если иное не указано авторами.
Вклад авторов: Все авторы внесли существенный вклад в подготовку статьи, ознакомились с окончательной версией рукописи и одобрили ее к публикации.
Конфликт интересов: Авторы заявляют об отсутствии конфликта интересов, если иное не указано в публикации.
Правообладатель: ООО "Финпресс".
Условия использования. Полные тексты статей, опубликованных в журнале, распространяются по подписке. Все права защищены. Метаданные всех статей распространяются по открытой лицензии и могут свободно использоваться в информационных, научных и библиографических целях.
Машиночитаемый файл метаданных: JATS XML
Полная версия статьи доступна на сайте Научной электронной библиотеки eLIBRARY.RU: https://elibrary.ru/contents.asp?titleid=9628
References
2. Christer Elverum, Torgeir Welo, Sigmund Arntsønn Tronvoll. Prototyping in new product development: Strategy considerations, 26th CIRP Design Conference, 2016; 177–22.
3. Roger L. Martin. The Unexpected Benefits of Rapid Prototyping. 2024. hbr.org/2014/02/intervention-design-building-the-business-partners-confidence?registration=success (accessed: 23.03.2024).
4. Sampsa Kohtala, Jørgen Falck Erichsen, Heikki Sjöman, Martin Steinert. Augmenting Physical Prototype Activities in Early-Stage Product Development, NordDesign, 2018.
5. Derzu Omaia, Walter F.M. Correia, Andre L.M. Santos. Interactive rapid prototyping combining 3D Printing and Augmented Reality // Journal on Interactive Systems. – 2024; 15 (1):20–35.
6. Cohen A. Prototype to Product: A Practical Guide for Getting to Market. – CA: O’Reilly Media, 2015. – 444 p.
7. Cooper R.G. Idea-to-Launch Gating Systems: Better, Faster, and More Agile // Research-Technology Management. – 2017; 60 (1):48–52.
8. Cooper R.G. Agile–Stage-Gate Hybrids: The next stage for product development // Research-Technology Management. – 2016; 59 (1):21–29.
9. Cooper R.G. What’s next? After Stage-Gate // Research-Technology Management. – 2014; 57 (1).
